Digital Marketing Lead

Introduction

Green Group is the parent company of two outstanding recruitment brands in the renewable energy and green economy, the Green Recruitment Company (TGRC) and Green Executives (GX).

Our business has operations in the London, Madrid, Beijing, Orlando, New York, Cape Town, and Singapore. Our head office is based in London and offers business support to all our other divisions and regions.

The group is B Corp accredited and a Carbon Neutral Company. We place significant emphasis on our values of Known Experts, Trusted Partners and Promises Delivered.

The role will also provide support all brands within our group, these include TGRC (mid senior recruitment covering contingent and permanent recruitment), Green Executives (an Executive Search brand) and Green Collar Jobs (a Job Board).

Overview

The Digital Marketing Lead is a new position within the group and represents a dedicated role focused on the client experience and lead generation aspect of our company. Building upon our strong foundations in organic marketing, the role will lead efforts to develop our go to market strategy through paid channels. The role will also take a proactive approach to developing and building the personal brands of our consultants and leading our social media platforms.

The role will work closely with the Marketing Lead (focused on design, our websites and content creation), the Group Marketing & Operations Director (SEO, bids/tenders) and our Tech Ops Manager (CRM/Reviews).

The role will be based in Cape Town. The role reports into the Group Marketing & Operations Director.

Person Specification

This role is for an established digital marketer with a proven record of accomplishment in PPC/SEO marketing, experience of social media management and sales funnel conversion strategies is highly desirable.

The individual is ideally qualified to degree level in digital marketing or appropriate technology-based degree.

Knowledge of the recruitment or B2B services sector is preferred.

Key Responsibilities

The role has a specific focus on revenue generating activities as well as supporting the wider marketing function. Responsibilities include:

PPC Campaign Management (LinkedIn & Google)

• Take ownership of all PPC campaigns from planning to optimisation, ensuring spend is tied directly to commercial objectives and measurable ROI. This includes ensuring the avoidance of overspend.
• Develop campaign structures, keyword strategies, audience segmentation, and A/B testing programmes to improve lead quality and reduce cost per acquisition.
• Work closely with consultants and the Group Marketing & Operations Director to ensure campaigns support sales strategy such as the 10x10s and ABC Clients, strategic accounts, and key geographies.
• Maintain transparent performance reporting and make proactive recommendations for improvements based on data.

Lead Intake & Coordination

• Manage all inbound digital enquiries generated through paid campaigns, the info box, website forms, and social channels, ensuring rapid triage and qualification.
• Convert digital enquiries into warm, consultant-ready leads using defined qualification criteria.
• Build and maintain dashboards that track lead flow, attribution, conversion outcomes, and ROI.
• Support the wider business by identifying patterns in lead behaviour and advising on improvements to the website, landing pages (and the development of new landing pages via Access the TGRC website host or internally for Wix powered sites), and user journey.

Social Media Management

• Lead on TGRC's social media strategy across LinkedIn and other relevant platforms, ensuring a consistent posting cadence and alignment with the company's brand and tone.
• Create, schedule, and analyse posts that drive engagement among clients, candidates, and sector communities. Utilise the Hootsuite platform to maintain our current strategy of constant content.
• Monitor competitor and industry activity, advising on best practise and emerging trends.
• Ensure the social media calendar supports the needs of the global offices, including events, placements, case studies, and new services or teams.

Content Management (Including Blogs)

• Oversee the creation, publication, and optimisation of digital content—including blogs, sector insights, campaign landing pages, and automated workflows.
• Ensure content supports SEO, AEO/zero-click search objectives, and broader brand positioning.
• Maintain editorial quality standards, ensuring all content is accurate, relevant, and aligned with TGRC's strategic priorities.
• Work with the wider team (including marketing colleagues) to contribute to or support the production of specialist content such as salary surveys, heat maps, and capability statements.

Personal Brand Management Programme

• Lead the management and rollout of the personal brand development programme for consultants globally.
• Provide training, templates, prompts, and content support to help consultants improve their online presence and drive inbound opportunities.
• Track engagement, performance, and adoption across teams, reporting back on success metrics.
• Act as a quality gateway for consultant-created digital content where required.

Account-Based Marketing (ABM) & Loxo Interaction

• Support the development and execution of ABM campaigns focusing on priority clients, including mailers, tailored landing pages, nurture sequences, and targeted outreach.
• Use Loxo to coordinate campaigns, ensuring full integration of digital touchpoints into consultant workflows.
• Build measurable digital journeys that contribute directly to revenue—including retargeting, remarketing, and email automation.
• Work with the Group Marketing & Operations Director to evolve the ABM function in line with market and business priorities.
• Engage with Sales Leads so that the strategy mirrors the 10x10 documents.

Digital Reporting, Compliance & Continuous Improvement

• Maintain dashboards tracking digital performance across PPC, social, ABM, and content.
• Ensure all digital marketing activity complies with data protection, GDPR, and platform policies.
• Champion continuous improvement by introducing new tools, techniques, and best-in-class digital approaches.
• Regularly review KPIs, sharing insights with the wider team and identifying opportunities for commercial gain.

Support for Other Marketing Activities

• Provide support to the rest of the marketing team (e.g., holiday cover or periods of high demand) such as assisting with proposals, design, or advertising.
• Support the production of digital assets for campaigns, events, or recruitment drives.
• Collaborate with the team on cross-functional projects such as salary surveys, strategic pitch decks, or website updates.

Ad Hoc Tasks

• From time to time, the role may involve carrying out reasonable ad hoc duties aligned to the needs of the role or wider company operations.

What We Offer:

A competitive salary with a strong reward package that would include annual and monthly performance bonuses, comprehensive benefits, professional development including support toward Chartered Institute of Marketing (CIM) membership, and the opportunity to collaborate with global teams.