Sales Operations Coordinator

Company Description

Vacuum and Fluid Technology uses decades of experience and specialised knowledge to provide components and products tailored to meet your water, sewage, vacuum, and air handling solution needs. While representing some of the largest brands in vacuum and compressed air products, the company also designs and manufactures an extensive range of water flow and management solutions for the water, waste, and industrial sectors.

Reports to:
Sales Manager

Department:
Sales

Location:
Blackheath, Cape Town

Purpose of the Role

The Sales Operations Coordinator supports the Sales team by identifying, tracking, and following up on new business opportunities across VFT's core markets. This role focuses on researching potential customers, reaching out to new contacts, supporting quotation preparation, and maintaining strong communication with both prospects and existing clients to ensure VFT remains top of mind.

Key Responsibilities

Lead Generation & Prospecting

• Actively search for and identify new project opportunities using provided industry platforms, tender portals, and trade networks.
• Build and maintain a database of target companies, projects, and decision-makers.
• Qualify, prioritise and distribute leads based on potential fit for VFT's solutions, for further engagement.

Sales Support & Coordination

• Support the sales team on ensuring all relevant details are accurate and properly formatted for quotations and invoicing.
• Support the Sales Manager with updates on key accounts and project pipelines.
• Maintain accurate records of quotes, client correspondence, and project notes.
• Assist in coordinating product deliveries, site visits, and customer meetings.

Collaboration with Marketing

• Follow up on marketing-generated leads.
• Provide feedback to the Marketing team on the quality of leads and emerging market trends.
• Support outbound email or LinkedIn outreach when required.

Reporting & Administration

• Compile monthly sales activity reports (leads found, follow-ups completed).
• Track and monitor tender submissions and bid outcomes.
• Assist in maintaining customer lists, product information, and sales documentation.

Required Skills and Competencies

• Proven experience in
  manufacturing, fabrication, or industrial environments
  .
• Strong
  research and prospecting skills
  , able to identify real opportunities online.
• Excellent
  time management and follow-through
  .
• Confident communicator, professional email and phone etiquette.
• Highly organised with attention to accuracy and detail.
• Enthusiastic and self-driven personality, capable of staying motivated with repetitive tasks.
• Comfortable working with Excel, email, and online research platforms.

Qualifications and Experience

• Minimum of 2–4 years' experience in
  Internal Sales, Sales Support, or Lead Generation
  within a technical or industrial environment.
• A formal qualification is not required, but a technical aptitude or background in mechanical, electrical, or process-related fields will be beneficial.
• Experience with online platforms for lead research (e.g., Leads 2 Business, Tender Bulletins, or industry directories) is an advantage.

Key Performance Indicators (KPIs)

• Number of qualified leads generated monthly.
• Response and follow-up times on leads and quotations.
• Quote-to-order conversion rate.
• Quality of communication and relationship-building with customers.
• Contribution to sales team targets.

The Ideal Candidate

You thrive in structured, process-driven work but love the chase of finding the next opportunity. You're comfortable researching online, reaching out to new companies, and keeping meticulous records of your follow-ups. You understand the manufacturing world, can hold a basic technical conversation, and take pride in ensuring no opportunity goes cold.