Head of Marketing

5 days ago

Stellenbosch, Western Cape, South Africa Hazendal Wine Estate Full time

Head of Marketing

Location: Hazendal Wine Estate

Reports to: MD

Join one of South Africa's most iconic luxury estates—where world-class wine, hospitality, cuisine, and unforgettable experiences come together. We are seeking an exceptional Head of Marketing to bring our brand to life across every touchpoint and ensure the estate continues to stand out locally and globally.

If you are a creative strategist, a meticulous executor, and a leader who thrives in a fast-paced luxury environment, this role is for you.

About the Role

As the Head of Marketing, you will be responsible for delivering the estate's marketing strategy through innovative campaigns, digital excellence, PR coordination, and inspiring brand storytelling. Reporting to the MD, you will oversee the day-to-day marketing operations and lead a talented team across digital, PR, wine marketing, hospitality marketing, and design.

You will play a pivotal role in elevating visibility, driving revenue growth, and ensuring a cohesive luxury brand experience across wine, hospitality, events, culinary, and lifestyle offerings.

What You'll Do

Brand & Campaign Execution

  • Implement and uphold the estate's luxury brand strategy and visual identity.
  • Deliver integrated campaigns that drive wine sales, bookings, and guest engagement.
  • Conduct ongoing market/competitor analysis and identify opportunities for differentiation.

Digital Marketing Leadership

  • Oversee the estate's digital ecosystem - website, e-commerce, CRM, social media, SEO, paid media.
  • Optimise online journeys to maximise conversions and elevate user experience.
  • Track KPIs and present data-driven insights to senior leadership.

Wine, Hospitality & Experience Marketing

  • Support wine launches, packaging evolution, content production, and global trade activations.
  • Drive marketing for accommodation, restaurants, spa, events, and on-property experiences.
  • Create lifestyle-driven storytelling that showcases architecture, cuisine, wellness, and culture.

PR & Media Coordination

  • Manage press releases, media visits, influencer partnerships, and editorial content.
  • Support the Sales & Marketing team in building strong media relationships and reputation management.
  • Coordinate award submissions across wine, hospitality, culinary, and design categories.

Content & Creative Direction

  • Lead creative production across photography, videography, campaigns, and digital assets.
  • Maintain a refined, consistent luxury aesthetic across all outputs.
  • Manage the master content calendar.

Team & Budget Management

  • Lead and mentor the marketing team, ensuring high performance and alignment.
  • Oversee day-to-day budget allocation and cost-effective execution.
  • Deliver monthly and quarterly performance reports to the MD.

Skills & Experience We're Looking For

  • 5–10 years of marketing experience, ideally in luxury wine, hospitality, tourism, or lifestyle brands.
  • Strong skills in digital marketing, analytics, campaign execution, and creative direction.
  • Proven leadership experience and confidence working cross-functionally.
  • Exceptional storytelling, communication, and presentation capabilities.
  • A keen eye for luxury aesthetics and brand experience.

Qualifications

  • Bachelor's degree in marketing, Communications, Brand Strategy, or similar (postgraduate an advantage).

Personal Attributes

  • Polished, confident, and professional.
  • Creative yet structured, with exceptional attention to detail.
  • Calm under pressure and adaptable in a dynamic environment.
  • Passionate about fine wine, luxury hospitality, and elevated brand storytelling.

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