Sales Executive

10 hours ago


Stellenbosch, Western Cape, South Africa Sentinel Full time R360 000 - R720 000 per year
The Sales Executive will work closely with the Head of Business Development to drive sales and revenue within a designated territory. The ideal candidate is target-driven, confident, and skilled in communication and negotiation. This role involves expanding the customer base, managing client relationships, and consistently achieving sales KPIs.

Key Responsibilities
1. Sales Generation
  • Conduct outbound calls, including cold calling and warm lead follow-ups.
  • Use consultative selling techniques to understand prospect needs and recommend suitable programmes.
  • Manage a structured sales diary with phone and MS Teams-based meetings.
  • Maintain thorough sales administration and CRM record-keeping.
  • Achieve and exceed sales and performance targets.
  • Attend events, exhibitions, and client visits locally and internationally when required.
2. Sales Action Planning
  • Develop and implement sales strategies in collaboration with the Head of Department.
  • Share insights on market trends, competitor activity, and customer behaviour.
  • Participate in sales meetings and contribute to shaping the broader sales strategy.
3. Pipeline Management & Forecasting
  • Maintain up-to-date CRM records of leads, interactions, applications, and sales progress.
  • Prepare and present pipeline reports and sales forecasts.
  • Analyse sales data to identify trends and make recommendations for growth.
4. Customer Relationship Management
  • Build and maintain strong relationships with existing partners, including athlete and player unions.
  • Ensure high levels of customer satisfaction through ongoing engagement and support.
  • Follow up with partner members to convert enquiries into enrolments.
  • Identify opportunities for upselling or cross-selling within existing networks.
Skills & Competencies
  • Proven experience in cold calling, sales, and target achievement.
  • Strong communication skills—email, telephone, and face-to-face.
  • Excellent verbal and written communication abilities.
  • Ability to multitask and manage various projects simultaneously.
  • Professional, positive approach in a fast-paced environment.
  • Strong negotiation skills.
  • Familiarity with CRM systems.
Values Alignment
  • Commitment to excellence
  • Teamwork and collaboration
  • Continuous improvement


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