Senior Marketing Specialist

1 day ago

South Africa VirtuHire Full time R1 200 000 - R2 400 000 per year

You build and run smart Go-to-Market systems that don't rely on luck — but on data, structure,

and hyper-personalized communication. You know exactly how to build a strong pipeline within a

clearly defined ICP, delivering the right message, at the right time, through the right channel.

For both our own agency and our clients, you develop scalable Account-Based Marketing (ABM)

programs that connect marketing, sales, and tech into one performance-driven machine. You'll

collaborate with SEA, CRO, and sales specialists to create campaigns that truly deliver results:

more leads, more deals, more impact.

Day-to-Day Tasks:


• Generate high-quality prospect lists for the commerce team.


• Set up lead generation (ABM) campaigns for Every Day.


• Help shape GTM strategies for clients based on strategic sessions and team input.


• Build and optimize outreach flows in Clay, LinkedIn, or similar tools.


• Manage lists, segmentation, enrichment, and trigger-based workflows.


• Write personalized outreach messages (email, LinkedIn).


• Monitor engagement, open and reply rates, meetings, and pipeline progression.


• Work within the CRM system Orbit/Teamleader.

Requirements

Key Responsibilities:


• Develop and execute Go-To-Market strategies (for Every Day and for clients).


• Independently define strategy, set up, monitor, and optimize campaigns in collaboration

with the commerce and campaigns teams.


• Co-develop GTM/ABM strategies for clients.


• Translate ICPs and market insights into data-driven account selection and outreach.


• Set up ABM flows using tools like Clay, Instantly, LinkedIn Sales Navigator, or similar.


• Build personalized flows, email sequences, LinkedIn touches, and micro-content tailored

to buying groups.


• Work with intent data, CRM signals, and enrichment tools to spot opportunities early.


• Create dashboards and reports tracking pipeline growth, meetings, conversion rates, and

revenue impact.


• Collaborate closely with the internal sales and marketing teams (Team NL handles client

contact).


• Contribute to knowledge sharing and innovation around modern GTM and ABM strategies

within the team.

What You Bring:


• Minimum of 3–5 years of experience in Account-Based Marketing or GTM operations.


• Proven experience building scalable ABM systems — not just running standalone

campaigns.


• Strong understanding of data-driven segmentation, ICP definition, and account

prioritization.


• Experience with tools such as Clay, LinkedIn Sales Navigator, and Instantly.


• Analytical and commercially minded — you know the balance between automation and

genuine personalization.


• You're fluent in the languages of both marketing and sales.


• Bonus: experience working in an agency environment and with B2B sales cycles.


• Bonus: experience in Dutch clients/market/language.

You'll Succeed in This Role If You:


• Deliver demonstrably high-quality (within ICP) leads for Every Day.


• Deliver demonstrably high-quality (within ICP) leads for clients.


• Bill at least 80–90% of your hours on client work.

Benefits

Strategic & High-Impact Role: You will be responsible for developing and executing Go-To-Market strategies and building scalable ABM systems that drive results.

Focus on Core Craft: You can focus on your craft (building smart systems) because Team NL manages client contact.

Cutting-Edge Technology: There is a requirement and focus on working with AI (Artificial Intelligence) and using a modern digital toolkit including Clay, Instantly, and LinkedIn Sales Navigator.

Flexible Work Hours: The position is listed as 32-40 hours per week.

  • Marketing Automation Specialist

    5 days ago

    South Africa VirtuHire Full time R250 000 - R500 000 per year

    Are you a tech-savvy marketing professional passionate about leveraging automation and AI to drive results? We're looking for a Marketing Automation Specialist to join our dynamic team and take the lead in creating innovative, data-driven campaigns using GoHighLevel or Instantly, alongside cutting-edge AI tools.RequirementsAs our Marketing Automation...

  • SU - Marketing Specialist

    5 days ago

    South Africa Somewhere Full time US$21 600 - US$33 600 per year

    Role DescriptionThis is a full-time remote role for a Marketing Specialist at a growing US based company. The Marketing Specialist will be responsible for building, optimizing and analyzing search campaigns, scale paid search volume while maximizing our return on investment, and reinforce search channels with data, consumer insight, best practices and...

  • SU - Digital Marketing Specialist

    5 days ago

    South Africa Somewhere Full time US$18 000 - US$36 000 per year

    Role DescriptionThis is a full-time remote role for a Digital Marketing Specialist at a growing US based company. The Marketing Specialist will be responsible for building, optimizing and analyzing search campaigns, scale paid search volume while maximizing our return on investment, and reinforce search channels with data, consumer insight, best practices...

  • Senior CRM Retentions Specialist

    5 days ago

    Sandton, South Africa Initiate International Full time R400 000 - R800 000 per year

    As our client undergoes significant growth, they are seeking a committed CRM Retentions Specialist to join their dynamic team in Johannesburg. Under the leadership of the Head of Retention Marketing, this department plays a vital role in managing and enhancing player engagement, retention, and loyalty.The CRM Retentions Specialist will focus on creating and...

  • SU - AI Content Marketing & Digital Marketing Specialist

    5 days ago

    South Africa Somewhere Full time R250 000 - R750 000 per year

    AI Content Marketing & Digital Marketing SpecialistLocation: South AfricaSalary Range: USDRole Description:The AI Content Marketing & Digital Marketing Specialist is responsible for planning, creating, and optimizing content across digital platforms using both traditional strategies and AI-powered tools. This role combines creative storytelling with...

  • Digital Marketing Specialist

    5 days ago

    South Africa VirtuHire Full time R250 000 - R500 000 per year

    Role Overview:We are seeking a highly experienced and passionate Digital Marketing Specialist to manage, optimize, and report on various digital campaigns. This role is crucial for supporting the current client base and contributing to new business initiatives. If you are someone who lives and breathes digital marketing and is eager to apply their expertise...

  • Digital Marketing Specialist

    1 week ago

    Johannesburg, South Africa WatersEdge Solutions Full time

    Location: Hybrid – JohannesburgEmployment Type: Full-TimeIndustry: Logistics & Supply Chain | B2B SaaS | Professional Services WatersEdge Solutions is partnering with an international logistics and compliance company to bring on board a dynamic Digital Marketing Specialist. This role is ideal for a data-driven marketer with hands-on experience in paid...

  • SU - Growth and Performance Marketing Specialist

    5 days ago

    South Africa Somewhere Full time US$60 000 - US$80 000 per year

    Growth and Performance Marketing SpecialistLocation: South AfricaSalary Range: USDRole Description:The Growth and Performance Marketing Specialist is responsible for developing, executing, and optimizing data-driven marketing campaigns that accelerate customer acquisition, conversion, and revenue growth. This role focuses on performance marketing channels...

  • Marketing Specialist

    5 days ago

    Centurion, Gauteng, , South Africa PTY Full time R900 000 - R1 200 000 per year

    Red Ember Recruitment on behalf of our client, is seeking a Marketing Specialist to plan, execute, and optimise marketing campaigns across both digital and traditional channels. The successful candidate will collaborate with Sales and Management to define campaign strategies, develop messaging and content, and manage delivery across multiple platforms. This...

  • Digital Marketing Specialist

    1 week ago

    Johannesburg, South Africa WatersEdge Solutions Full time

    Location: Hybrid – JohannesburgEmployment Type: Full-TimeIndustry: Digital Marketing | Technology | Global Logistics About the Role WatersEdge Solutions is partnering with an international logistics and compliance business to find a talented Digital Marketing Specialist. This is a fantastic opportunity for a creative, analytically minded marketer with a...