Digital Marketing Specialist

3 days ago

South Africa VirtuHire Full time R250 000 - R500 000 per year

Role Overview:
We are seeking a highly experienced and passionate Digital Marketing Specialist to manage, optimize, and report on various digital campaigns. This role is crucial for supporting the current client base and contributing to new business initiatives. If you are someone who lives and breathes digital marketing and is eager to apply their expertise in a small, agile team, this may be the perfect opportunity for you. 

Key Responsibilities:

  • Campaign Management: Build, optimize, and manage digital campaigns across multiple platforms including Google, Meta, TikTok, Snapchat, Twitter, and LinkedIn.
  • Content & Creative Strategy: Write compelling copy lines and copy documents. Advise on optimal image and video creative for ads to drive the best results.
  • Tracking & Analytics: Implement and manage tracking solutions using Google Tag Manager (GTM) and Google Analytics 4 (GA4). 
  • Performance Optimization: Analyze campaign performance, identify areas for improvement, and proactively amend strategies to maximize results. 
  • Reporting: Build weekly reporting decks for client meetings, discussing campaign details and optimization efforts.
  • Website Analysis (Bonus): Ability to analyze user journeys on client websites, identify conversion roadblocks, and advise on improvements (e.g., heat maps, form optimization, website structure).
Requirements
  • Minimum 5 years of experience working in the digital landscape.
  • In-depth understanding of Google PPC, including ad building and campaign optimization.
  • Proficiency in building and optimizing Meta, TikTok, and Snapchat campaigns.
  • Expertise in Google Tag Manager (GTM) for building tags and triggers.
  • Strong knowledge of Google Analytics 4 (GA4) for reporting, conversion tracking, and custom report building.
  • Ability to connect campaigns to websites, understanding all touchpoints from ad impression to website conversion.

Desired Attributes & Bonus Skills:

  • AI Knowledge: Familiarity with AI tools and applications in digital marketing
  • Background: Experience working in an agency environment or within the e-commerce sector.

  • Digital Marketing Specialist

    7 days ago

    Johannesburg, South Africa WatersEdge Solutions Full time

    Location: Hybrid – JohannesburgEmployment Type: Full-TimeIndustry: Logistics & Supply Chain | B2B SaaS | Professional Services WatersEdge Solutions is partnering with an international logistics and compliance company to bring on board a dynamic Digital Marketing Specialist. This role is ideal for a data-driven marketer with hands-on experience in paid...

  • Digital Marketing Specialist

    7 days ago

    Johannesburg, South Africa WatersEdge Solutions Full time

    Location: Hybrid – JohannesburgEmployment Type: Full-TimeIndustry: Digital Marketing | Technology | Global Logistics About the Role WatersEdge Solutions is partnering with an international logistics and compliance business to find a talented Digital Marketing Specialist. This is a fantastic opportunity for a creative, analytically minded marketer with a...

  • SU - Digital Marketing Specialist

    3 days ago

    South Africa Somewhere Full time US$18 000 - US$36 000 per year

    Role DescriptionThis is a full-time remote role for a Digital Marketing Specialist at a growing US based company. The Marketing Specialist will be responsible for building, optimizing and analyzing search campaigns, scale paid search volume while maximizing our return on investment, and reinforce search channels with data, consumer insight, best practices...

  • SU - AI Content Marketing & Digital Marketing Specialist

    3 days ago

    South Africa Somewhere Full time R250 000 - R750 000 per year

    AI Content Marketing & Digital Marketing SpecialistLocation: South AfricaSalary Range: USDRole Description:The AI Content Marketing & Digital Marketing Specialist is responsible for planning, creating, and optimizing content across digital platforms using both traditional strategies and AI-powered tools. This role combines creative storytelling with...

  • Digital Marketing Paid Media Specialist

    3 days ago

    South Africa VirtuHire Full time R120 000 - R240 000 per year

    We are looking for a base to medium-level Digital Marketing Specialist to provide critical, part-time support for our paid advertising campaigns. This is an excellent opportunity for an analytically-minded individual to take ownership of account performance and help us grow our client base.This is a flexible, part-time position focused on the optimization,...

  • Digital Marketing Manager

    3 days ago

    South Africa VirtuHire Full time R400 000 - R1 200 000 per year

    As a Digital Marketing Manager, you will be responsible for developing and executing digitalmarketing strategies tailored to our recruitment agency clients. You will play a key role in SEOstrategy and optimization (60% focus), technical setup for new clients, marketingperformance analysis, and enhancing our overall service offerings. The ideal candidate...

  • Digital Marketing

    1 week ago

    South African National Tuberculosis Settlement, South Africa Pure Café Ltd Full time

    Pure Cafe is a vibrant and growing health-focused cafe in Stafford. We specialize in delicious and nutritious meal prep options, offering convenient and healthy choices for our customers. We are currently expanding our online presence and seeking a talented Digital Marketing Specialist to help us reach new heights. **About the Role**: The Digital Marketing...

  • SU - Marketing Specialist

    3 days ago

    South Africa Somewhere Full time US$21 600 - US$33 600 per year

    Role DescriptionThis is a full-time remote role for a Marketing Specialist at a growing US based company. The Marketing Specialist will be responsible for building, optimizing and analyzing search campaigns, scale paid search volume while maximizing our return on investment, and reinforce search channels with data, consumer insight, best practices and...

  • Marketing Specialist

    3 days ago

    Centurion, Gauteng, , South Africa PTY Full time R900 000 - R1 200 000 per year

    Red Ember Recruitment on behalf of our client, is seeking a Marketing Specialist to plan, execute, and optimise marketing campaigns across both digital and traditional channels. The successful candidate will collaborate with Sales and Management to define campaign strategies, develop messaging and content, and manage delivery across multiple platforms. This...

  • Digital Content, LMS and Multimedia Specialist

    2 weeks ago

    Centurion, South Africa ICTEngage Full time R15 000 - R28 000

    The Digital Content, LMS & Multimedia Specialist will lead the creation and management of engaging digital experiences across websites, learning platforms, and multimedia channels. This multifaceted role blends website design, digital marketing, video content creation, and learning management system (LMS) administration to enhance our digital learning and...