Product Manager

1 week ago

Johannesburg Metropolitan Area, South Africa Regal Distributors Full time R900 000 - R1 200 000 per year

As Product Manager you are required to be of a versatile nature as the core responsibilities stretch across a range of defined areas including sales & brand Development, sales support, projects, procurement, product positioning, brand communications, go-to market strategies, marketing, and stock management.

A core underlying requirement of a good product manager is become an excellent marketeer in the specific area of focus through market research, customer communications and interactions, and competitor analysis. The best product managers acquire channel vision to sustain continued growth through portfolio management and continued product life-cycle replenishment strategies.

In the context of the role at REGAL a product manager is to carry core personality / character traits of being customer centric when this support is top priority in solution and technical based products it upskills the sales channels through product and sales team integration whilst directly resulting in the end customers continued support and brand retention.

Key Responsibilities:

  • The Product Manager primarily drives to ensure the brand revenue targets are met by the Regal sales channels
  • Providing the sales channels with the necessary tactical expertise and sales support to enable them to sell the product range confidently
    (Including literature and training)
  • Acts as the first point of contact for all product related enquiries as well as all direct communications and relationship management with the brand
  • Maintaining oversight and management of the respective brands project pipeline for whilst ensuring correct pricing, solution design and supply timelines
  • Identifying market requirements for current and future products through means of market research and ongoing visits with customers
    (internal and external)
  • Driving easy solution sets across the sales team (generally linked to projects and market communications – marketing)
  • Management of the portfolio's product life cycle in alignment with industry life cycle
    (Introduction, growth, maturity, decline)
  • Developing and implementing go-to-market portfolio strategies and plans working across multiple departments
  • Analysing and maintaining potential partner relationships for the portfolio and the brand
  • Constantly reviewing product data and competitor products and providing the sales channels up to date information on these developments
  • Involved in the development and roll-out of the annual marketing plan for the brand including the control of promotions, sales aids, roadshows, or any customer events.
  • Prepares the product forecasts for upcoming orders whilst constantly overseeing the respective inventory levels within the portfolio and managing the supply chain
  • Developing core positioning and messaging for the product portfolio
  • Oversees the management and planning of all physical product demos
    (branch demo equipment or innovation centre)
  • Assists in merchandising of products at store front.
    (where applicable)
  • Ensuring the product portfolio aligns with the OEM roadmap and is well communicated

Minimum Requirements:

  • At least 2 years minimum in a Product Management role
  • Degree or diploma in relevant field
  • Must have own vehicle and valid drivers license
  • Security Industry knowledge advantageous

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