Field Sales Manager

6 days ago

Cape Town, Western Cape, South Africa Hr Co Full time R450 000 - R650 000 per year
Leading national FMCG distributor requires a dynamic Field Sales Manager to lead, coach, and develop the Forecourt channel sales team to deliver sustained growth and execution excellence. The role combines operational sales leadership with strategic input into forecourt growth, supplier partnerships, and market execution.

Key Responsibilities
Sales Leadership & Team Management
  • Lead, motivate, and develop field sales representatives to achieve and exceed sales targets.
  • Ensure call cycles are followed, and high-quality sales calls are conducted.
  • Drive accountability for performance, ensuring staff work full productive days.
  • Provide continuous coaching, mentoring, and skills development through training sessions.
Channel Strategy & Growth
  • Support the design and execution of a detailed forecourt channel strategy, aligning with business objectives.
  • Grow sales and market share across forecourt banners and independent forecourt retailers.
  • Identify, evaluate, and execute new business opportunities to expand the channel.
Supplier & Partner Engagement
  • Build and strengthen relationships with all banner groups and independent forecourt partners.
  • Drive sales of major supplier brands and home brands
  • Launch and embed new suppliers/products into the forecourt channel.
Performance Management & Reporting
  • Track, analyse, and report on sales metrics including volume, revenue, growth, and market share.
  • Develop and present strategic reports highlighting company growth, competitor activity, market gaps, and corrective action plans.
  • Review business performance regularly, identifying root causes for underperformance and implementing solutions.
  • Ensure compliance with company policies, pricing strategies, and promotional frameworks.
Qualifications & Experience
  • Matric (essential); tertiary qualification in Sales, Marketing, or Business (preferred).
  • 5+ years' FMCG sales experience, with at least 2 years in a supervisory/management capacity.
  • Proven success in achieving and exceeding sales targets in competitive FMCG environments.
  • Strong knowledge of the Forecourts channel and FMCG distribution landscape.
  • Experience in managing, coaching, and motivating high-performance field sales teams.
  • Strong analytical, reporting, and commercial acumen.

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