Field Account Manager

1 week ago


Bryanston Gauteng, South Africa ASUS Full time R500 000 - R1 500 000 per year

Role Summary

The Field Application Engineer is the primary technical interface to customers and supports early-stage product-management and commercial activities such as opportunity qualification, RFQ/tender response, and project scoping.

Key Responsibilities

Core FAE Technical Responsibilities

  • Act as the primary technical point of contact for assigned key accounts and distributors.
  • Support the full design cycle: architecture discussions, schematic/layout review, part selection, bring-up, validation, and certification.
  • Deliver technical presentations, workshops, and hands-on training.
  • Debug complex hardware/software issues on-site using standard lab equipment.
  • Develop reference designs, application notes, evaluation kits, and demos.
  • Collaborate with sales to drive design wins and achieve revenue targets.

Additional Product Management & Commercial Responsibilities (Entry-Level)

  • Partner with sales to qualify new opportunities and projects early in the funnel (NBO identification, technical feasibility checks).
  • Lead or co-lead the technical portion of RFQ, RFP, and tender responses, including: – Creation of compliance matrices – Risk assessment (technical, supply chain, certification) – Proposed Bill-of-Materials (BOM) and costed BOM preparation – Definition of deliverables, milestones, and acceptance criteria – Writing technical proposal sections and executive summaries
  • Generate and maintain accurate quoting packages (standard pricing, project-specific NRE, special pricing requests, MOQ, lead-time exceptions).
  • Coordinate multi-department input (R&D, operations, quality, legal) for large bids and framework agreements.
  • Track and report opportunity pipeline health, win/loss analysis, and design-win forecasts in CRM tools (Salesforce).
  • Support product roadmap feedback by consolidating regional customer requirements and competitive intelligence.
  • Assist in defining and launching customer-specific derivatives or small platform extensions (light product-management duties).
  • Own the internal approval workflow for special pricing, free-of-charge samples, and dev-kit allocations tied to strategic projects.

Required Qualifications

(Unchanged technical requirements plus the following additions)

  • 3+ years of experience in hardware design or applications engineering.
  • Demonstrated experience in responding to RFQs/tenders or creating technical proposals (even if co-owned with sales/PM).
  • Strong commercial acumen: ability to understand gross margin, NRE recovery, MOQ, and lead-time trade-offs.
  • Proficiency with Salesforce and Excel tools.

Preferred Skills & Experience (Additions)

  • Previous exposure to product management, program management, or bid management.
  • Familiarity with public/private tender processes in automotive, industrial, or infrastructure markets.
  • Experience negotiating technical scope and commercial terms directly with customers.
  • Knowledge of export control and industry-specific certification requirements.


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