Fashion Hub Social Media and Multimedia Content Specialist

Ananse is pioneering Africa's first integrated fashion hub, a vibrant ecosystem where creatives and artisans come to learn, create, and grow. Located in Lekki, Lagos, the Ananse Center for Design is a purpose-built creative and technical space where African fashion entrepreneurs can access high-impact training, cutting-edge production tools, professional studios, and world-class industrial equipment. We are a one-stop shop for fashion innovation, offering training masterclasses, sample development services, equipment rental, and dynamic studio and production spaces.

Responsibilities

SOCIAL MEDIA

• Develop and execute social media strategies (Instagram, Facebook, Twitter, TikTok, LinkedIn, Pinterest) to increase brand awareness, engagement, and sales
• Define and implement consistent Ananse brand personality and editorial voice across different social media channels
• Create and curate high-quality content (images, videos, stories, reels, articles) showcasing products, trends, and lifestyle
• Manage social media calendars, scheduling, and publishing
• Analyse social media metrics (engagement, reach, conversions) and adjust strategies accordingly
• Collaborate with influencers, brands, and partners for social media campaigns

CONTENT STRATEGY

• Research and stay up to date on fashion trends, industry news, and social media best practices
• Develop content themes, style guides, and tone of voice aligned with brand identity.
• Collaborate with customer care, sourcing, merchandising, marketing and PR teams to ensure cohesive content messaging
• Plan and execute content campaigns (seasonal, promotional, educational)

MULTIMEDIA CONTENT CREATION

• Produce high-quality visual content (photography, videography) for product listings, social media and marketing campaigns
• Work with creative staff, agencies and other department heads to produce high quality multimedia content
• Develop engaging video content (product demos, tutorials, behind-the-scenes) for social media and website
• Design and create graphics, illustrations, and animations for social media and marketing materials
• Edit and optimize content for web and mobile devices.

INFLUENCER AND COMMUNITY MANAGEMENT

• Cultivate relationships and deploy social media campaigns with influencers, bloggers, content creators and other brand partners
• Manage influencer relationships, product seeding, and content collaborations
• Engage with customers, merchants, industry professional and journalists on social media, responding to comments, DMs, and reviews

ANALYTICS AND REPORTING

• Collate and analyse data to monitor the effectiveness of campaigns to maximise results
• Monitor and analyse social media metrics, website traffic, and e-commerce conversions.
• Provide regular reporting on content performance, engagement, and sales
• Report regularly on insights gained from social media analytics to support the Ananse team in evolving company strategies in a timely fashion
• Monitor trends in social media tools and applications to ensure Ananse utilises best industry practice

TRAINING

• Develop and deliver social media training to support targeted and current fashion merchants on the Ananse ecommerce marketplace platform

Requirements and Skills

• Bachelors or Masters degree in a relevant field
• Minimum of 3 years social media community management and content creation experience in the fashion industry
• Good understanding of fashion ecommerce marketplaces and the African fashion landscape
• Knowledge of SEO principles and content optimization
• Familiarity with email marketing and automation tools
• Highly analytical and data driven
• Strong people, stakeholder and project management skills
• International exposure and understanding of different cultures
• Strong written and verbal communication skills
• Strong entrepreneurial mindset and problem-solving capabilities with a record of finding feasible solutions to complex problems in an environment with incomplete information and tight timelines
• Willingness to travel locally and in Africa

Application instructions:

• Apply on LinkedIn or email
  
  with your CV and cover letter including links to social media pages you have managed and content you have created

About Ananse

Ananse is a dynamic start-up ecommerce platform that connects consumers from around the with fashion designers and artisans from across the African continent. Our end-to-end payments and logistics solution provides a valuable plug-and-play ecommerce service to creative entrepreneurs in Africa, enabling them to trade globally. We are passionate about empowering African fashion entrepreneurs to grow their businesses. Join our team of talented professionals who are dedicated to making a difference. We offer a collaborative work environment that encourages innovation and creativity, as well as opportunities for professional growth and development.