Biddable Specialist

Mindshare is an agency of GroupM, the world's largest media investment company and are a part of the global WPP Network of Agencies. In fact, we are responsible for one in every three ads you see globally.

We are currently looking for a Biddable Specialist to join us. In this role, you will be responsible for the planning, execution and optimisation of biddable campaigns across your client portfolio

Key Responsibilities

Strategy

• Keep up to date with the latest trends in digital industry and how they relate to biddable media.
• Be well versed in brand safety issues and viewability as well as be able to implement the required controls put in place to help us protect our client's brands.
• To be able to interpret the data provided by all the biddable platforms in order to optimise and provide actionable insights and recommendations for better campaign performance
• Attend training sessions and/or events as determined by your line manager and/or the Mindshare management team.
• Attain and maintain any certifications as outlined by your line manager and/or the Mindshare management team.
• A firm understanding of how biddable media fits into the media mix and the relationships between biddable and other types of media.

Operations

• A firm understanding of how to implement and optimise end to end biddable campaigns across all major biddable platforms (Facebook, Twitter, AdWords DV360 & SA360 etc) as well as keeping up to date with any changes made to these platforms.
• Have an in depth understanding of the various ad formats and targeting options offered by all major biddable platforms, how they are used to achieve client objectives and how to implement them.
• Produce useful and accurate reporting on all biddable activity as and when required by company process, the client and/or your client management team.
• You will be required to manage and control client spends diligently and in line with company process across all biddable channels.
• Ensure that all biddable campaigns deliver on internal performance requirements which will be directly linked to client key performance indicators (KPI's).
• Have an in-depth knowledge and understanding of all company systems and processes that relate to biddable media and how these need to be applied in your day to day activities. Also, to help refine and improve these processes where possible.
• Leveraging our relationships with Facebook, Twitter and Google to assist in the set up and/or optimisation of client campaigns/accounts.

Clients and Internal Teams

• Effectively manage stakeholder relationships by ensuring expectations are appropriately defined and well managed.
• Maintain a sustainable positive relationship with clients as well as internal teams
• Reviewing customer feedback information and taking positive steps to address customer concerns.
• Attend client meetings/events as and when required as well as effectively communicate with clients over email, IM or telephonically when needed.
• Work with your account team to ensure compliance with any customer defined service level agreements and performance standards.
• Contribute towards the development of customer SLAs, service reviews, customer feedback and customer service initiatives.

Key Competencies

• Google Adwords Certified
• Research & Strategy across all Google products & clients
• SEO Experience (Strategy & Implementation)
• Understanding of Code (HTML/Java/MySQL)
• Experience with CMS
• Experience with Google Keyword
• Tool & Google Display Planner
• Experience with large budgets and blue-chip client accounts
• Extensive experience with B2C clients
• Extensive Experience across all Adwords Networks (GSN, GDN &
• YouTube)
• Experienced in Google Analytics
• Experienced in Adwords Editor
• Campaign Manager experience
• DV360 & SA360 implementation
• Advanced experience in Microsoft Excel & PowerPoint
• Experienced with Ecommerce/Cost Per Acquisition Bidding
• Strong communication & presenting skills
• Works well individually and in a team
• Self-Motivated and Organized with a keen eye for detail
• Ability to work under pressure
• Deadline driven