Retail Specialist

14 hours ago

Johannesburg, South Africa GroupM Nexus Full time

**Purpose**: The Retail Specialist is responsible for planning, implementing, optimizing, and reporting on performance-driven campaigns across key retail media platforms, including Amazon, TikTok Shop, Google Shopping, and Meta Commerce. He/she will leverage their deep understanding of these retail ecosystems to achieve client objectives. This role requires a data-driven mindset, a passion for retail, and a keen eye for identifying opportunities to maximize ROI.

**Campaign Execution & Optimization**
- Plan, implement, and manage campaigns across Amazon, TikTok Shop, Google Shopping, and Meta Commerce platforms.
- Conduct competitive analysis, and audience targeting to develop highly effective campaign strategies.
- Optimize campaigns on a daily basis, adjusting bids, targeting, ad copy, and product listings to maximize performance and achieve client KPIs.
- Stay current on platform updates, new features, and industry best practices within the retail media landscape.

**Reporting & Analysis**
- Track and analyze campaign performance metrics.
- Generate regular reports that clearly communicate campaign performance, insights, and actionable recommendations to clients and internal stakeholders.
- Utilize data visualization tools to present complex data in a clear and concise manner.

**Client & Internal Collaboration**:

- Collaborate closely with clients to understand their business objectives, target audiences, and campaign goals.
- Work effectively with internal teams, including account management, creative, and strategy, to ensure seamless campaign execution and alignment.
- Participate in client meetings and presentations to discuss campaign strategies, performance, and future plans.
- 3-5 years of proven experience managing biddable campaigns, with a strong emphasis on retail media platforms (Amazon, TikTok Shop, Google Shopping, Meta Commerce).
- Deep understanding of retail media advertising products, bidding strategies, targeting options, and measurement tools.
- Strong analytical skills with the ability to interpret data, identify trends, and translate insights into actionable campaign optimizations.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Passion for digital marketing, retail, and the ever-evolving world of e-commerce advertising.
- Google Ads certifications (including fundamentals, search, display, shopping, mobile).
- Google Analytics certification.
- Experience with Amazon Advertising console and reporting tools.
- Familiarity with TikTok Ads Manager and reporting dashboards.
- Knowledge of Facebook Ads Manager and relevant e-commerce advertising solutions.
- Experience with bid management platforms and tools is a plus.

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