Content Lead

Job Description

• Excellent writing, editing, and proofreading skills
• Strong storytelling and communication skills

Responsibilities

• Develop and own the content strategy in alignment with organizational objectives, audience needs, and brand positioning across all platforms
• Plan and manage content calendars to ensure relevance, timeliness, and alignment with campaigns and programmes.
• Incorporate SEO, digital marketing, and analytics insights into content strategy to maximize reach and engagement.
• Lead content ideation and development across written, visual, and multimedia formats.
• Oversee and guide writers, designers, videographers, and external contributors.
• Ensure all content reflects brand tone, voice, and quality standards.
• Deliver content for digital platforms (web, social media, email, blogs) that is optimized for SEO and audience engagement.
• Manage the end-to-end content lifecycle: strategy, planning, production, distribution, and evaluation.
• Set timelines and ensure content is delivered on schedule to meet campaign and project milestones.
• Collaborate with cross-functional teams (PR, Marketing, Digital, Programme/Portfolio leads) for consistent messaging.
• Define and track KPIs to measure content performance, including reach, engagement, and impact.
• Use analytics tools (Google Analytics, SEO dashboards, social insights) to assess effectiveness.
• Provide reports and recommendations to optimize content strategy and outputs.
• Capture lessons learned to refine storytelling approaches.
• Act as the content champion within the organization, driving a storytelling culture.
• Provide editorial oversight, ensuring accuracy, professionalism, and alignment with organizational strategy.
• Manage content-related budgets across multi-team, resources, and vendor relationships.
• Mentor and support team members to strengthen content capability.
• Regular benchmarking against industry platforms using tools such as SEMrush
• Position content not only as marketing outputs but also as tools for influence and advocacy, contributing to thought leadership, donor visibility, and national conversations.
• Lead storytelling that elevates partners, funders, and communities alongside organizational activities.
• Ensure all content complies with regulatory requirements, surrogate marketing restrictions, and reputational safeguards.
• Take accountability for content risk management, ensuring 100% of outputs are cleared for regulatory and reputational risk before release.

Qualifications

• Degree or diploma in Marketing, Communications, Journalism, Digital Media, or related field.
• 5+ years in content strategy, digital communications, or a related role.
• Strong understanding of social media and digital content trends.
• Ability to manage multiple projects and deadlines.
• Proficiency with content management systems (CMS), social media platforms, and analytics tools.

About Us
Hollywoodbets is a sports and entertainment betting operator that was born and bred in Durban, South Africa. Whether you're in one of our upmarket retail branches or online, our customers can conveniently place bets in style anytime, anywhere.

We're proud to partner with local and international legends, from the Hollywoodbets Sharks and Brentford FC to iconic events like the Hollywoodbets Durban July. Being part of our Purple Team means being part of something bigger.

At Hollywoodbets, every day is a chance to learn, grow, and make an impact. We move fast, think big, and work together to turn bold ideas into reality. With passion, creativity, and a shared purpose, we bring our Purple Spirit to everything we do.

The opportunities here are endless. If you're driven, curious, agile and ready to level up, there's no limit to how far you can go with the Purple Team