Social Media Manager
1 day ago
Key Responsibilities
Platform Management & Content Execution:
- Own daily publishing and channel management across all client's social media platforms.
- Lead real-time content execution for matchdays, training, and club events.
- Schedule, post, and monitor content using relevant social media tools.
- Maintain a consistent, platform-appropriate client's brand voice.
Content Planning & Collaboration:
- Collaborate with the Head of Social on weekly/monthly content calendars.
- Work with creative, video, photography, and copy teams to develop high-quality content.
- Ensure content aligns with brand campaigns, marketing priorities, and commercial activations.
- Contribute to planning meetings to shape channel strategy.
Matchday & Live Coverage:
- Lead social content execution on matchdays (home and away) across all platforms.
- Coordinate with production teams for real-time live and near-live content capture and publishing.
- Deliver engaging matchday coverage that is informative, entertaining, and emotionally resonant.
Player-Driven & Reactive Content:
- Support the 'Players First' strategy by creating and amplifying content showcasing player personalities.
- Identify and leverage culturally relevant/reactive moments to engage fans.
- Collaborate with players and their teams on co-publishing opportunities.
Community Engagement & Fan Interaction:
- Engage with fans daily by responding to comments and fostering positive online communities.
- Highlight the fan voice through UGC and supporter stories.
- Collaborate with CRM and ticketing teams to drive campaign engagement and conversion.
Insights, Reporting & Optimization:
- Track content performance metrics (views, saves, shares, sentiment, engagement).
- Use analytics to inform content decisions and share learnings with the team.
- Assist the Head of Social in identifying trends, testing formats, and optimizing strategy based on platform updates.
- Diploma/Degree in a related field.
- 2-4 years managing social media for a brand, team, or publisher (ideally in sport, entertainment, or youth culture).
- In-depth knowledge of platform mechanics, trends, and formats (TikTok, Instagram, X/Twitter, YouTube, etc.).
- Strong experience with live event coverage and real-time publishing.
- Solid copywriting and visual storytelling skills with a strong understanding of effective content.
- Passion for sport, fan culture, and digital community building.
- Experience using social media publishing and analytics tools (e.g., Emplifi, CrowdTangle, native insights).
- Ability to remain calm and effective in fast-paced, high-pressure environments.
Desirable:
- Previous experience in rugby or elite-level sport.
- Familiarity with Adobe tools, Canva, or mobile editing apps.
- Understanding of player marketing, fan personas, and club culture.
- Confidence working with athletes or high-profile personalities.
Benefits:
- Competitive salary based on experience.
You can also connect with Daniel on LinkedIn or contact Hire Resolve
If you meet the above requirements we will contact you within 3 working days
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