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Brand Manager
2 weeks ago
Introduction:
A well-established company in the FMCG industry is seeking a creative and strategic In-House Brand Manager to join their team. The successful candidate will be responsible for developing, managing, and growing the company's in-house brands - ensuring consistent brand identity across packaging, marketing, and social media platforms.
Job Purpose:
To manage and develop the company's in-house brands through strategic planning, creative direction, and consistent execution across all brand touchpoints. The role involves overseeing packaging design, marketing initiatives, and social media content, while liaising with external designers and packaging partners to ensure timely and quality delivery of brand-related projects. Duties & Responsibilities REQUIREMENTS
Minimum education (essential):
- National Senior Certificate
- Degree in Marketing, Brand Management, Communication Management, or related field
- Qualifications or short courses in design (advantageous)
- 3 - 5 years' of experience
- Brand strategy and identity management
- Product packaging and design coordination
- Managing social media and marketing campaigns
- Liaising with external creative agencies and suppliers
- Experience in project and timeline management
- Strong understanding of brand positioning and marketing principles
- Excellent communication, coordination, and organizational skills
- Creative thinking with strong attention to detail
- Strong MS Office skills, with a basic knowledge of design and printing processes beneficial.
- Ability to manage multiple projects simultaneously
- Proficient in Afrikaans and English
- Own reliable transport and valid driver's license
Brand Strategy and Management
- Develop and implement strategies to grow and strengthen in-house brands.
- Ensure consistent brand identity and tone across all materials and channels.
- Conduct market and competitor research to inform brand positioning.
- Collaborate with management to align brand goals with company objectives.
- Coordinate packaging design and updates for all in-house products.
- Liaise with external designers and packaging agents to ensure timely project delivery.
- Manage expectations, schedules, and feedback between internal teams and external suppliers.
- Ensure all packaging aligns with brand guidelines and regulatory requirements.
- Plan and manage social media content calendars for in-house brands.
- Create or coordinate engaging marketing campaigns and promotional materials.
- Monitor and report on campaign performance and customer engagement.
- Support product launches and events as needed.
- Manage relationships with suppliers, printers, and creative partners.
- Track project timelines, approvals, and deliveries.
- Maintain clear communication channels with all stakeholders.
- Ensure deadlines and quality standards are consistently met.
- Maintain organised brand files, assets, and project records.
- Prepare progress and performance reports for management.
- Support management with ad hoc brand or marketing-related tasks.
- Ensure compliance with company policies and procedures.
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