National Brand Manager

6 days ago

Cape Town, Western Cape, South Africa Managed People Solutions Full time R250 000 - R500 000 per year
Our client, a dynamic player in the fast-growing world of bold, premium beverage brands, is seeking a National Brand Manager to join their team in Cape Town. In this key role, you will lead brand strategy, drive sales performance, and expand direct-to-consumer (DTC) channels across South Africa. You'll play a central role in accelerating market growth, activating trade channels, and scaling brand visibility nationwide.

Responsibilities Include:
  • Deliver volume growth via key account strategy and distributor collaboration
  • Launch and optimise our national e-commerce / DTC platform
  • Execute brand plans and localise global campaigns with impact
  • Own trade marketing, activations, and ROI-led promotions
  • Develop and motivate distributor teams on brand positioning
  • Provide market insights and performance reporting to leadership
Qualifications and Experience:
  • 5-7 years' experience in FMCG or beverage-alcohol brand/sales management
  • Proven results in national account leadership and e-commerce execution
  • Strong grasp of SA's on/off-trade and distributor environments
  • Digitally fluent, analytical, and entrepreneurial

Please do not apply if you do not meet the requirements.

Should you not receive any feedback within 2 weeks after the closing date, please consider your application unsuccessful.

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