Copywriter

2 days ago

Cape Town, Western Cape, South Africa StoneX Group Full time
Overview

Connecting clients to markets – and talent to opportunity.

With 4,500+ employees and over 300,000 commercial, institutional, payments, and retail clients, we operate from more than 70 offices spread across six continents. As a Fortune 100, Nasdaq-listed provider, we connect clients to the global markets – focusing on innovation, human connection, and providing world-class products and services to all types of investors.

Whether you want to forge a career connecting our retail clients to potential trading opportunities, or ingrain yourself in the world of institutional investing, StoneX Group is made up of four business segments that offer endless potential for progression and growth.

Responsibilities

Position Purpose: As Copywriter you will work closely with the marketing and creative teams to bring our business to life across all customer touchpoints. You will play a key role with the rest of the creative team in developing engaging, high-quality content as well as digital campaigns that help to maximize revenues, increase retention and strengthen our brand in the marketplace.

Primary duties will include: 

  • Copywriting for both digital and offline marketing initiatives, including email campaigns, banner advertisements, site content, print and web-branded materials, and infographics.
  • Supporting CRM initiatives with persuasive copy that motivates recipients to take action.
  • Providing customized messaging strategies and copy based on defined customer segments, shared knowledge of user behavior, and best practice standards.
  • Collaborating with creative team members, product managers, and business owners to determine concepts and copy direction of branding and marketing initiatives.
  • Collaborating with creative team leaders to facilitate continued evolution of the brand voice and messaging across all media formats.
  • Manage related design and development requests; help to proofread/test content prior to deployment/distribution.
  • Manage client communication approval processes to ensure communication meets business and compliance/legal objectives.
Qualifications

To land this role you will need: 

  • At least three years copywriting experience.
  • Experience writing in the financial industry desirable.
  • Global SEO experience is desirable.
  • Solid technical content and copy creation experience within digitally led marketing organisation in the financial, investment, trading or spread-betting vertical would be an advantage.
  • Ability to translate a wide range and large volume of complex information into simple, accurate, clear, consistent and compelling messages for prospects, clients and colleagues at all levels.
  • Ability to work to tight deadlines and to prioritize effectively.
  • Ability to develop effective long-term working relationships both within the department & across departments and at all levels within the organization.
  • Excellent attention to detail and proofreading.
  • Excellent communication skills (written and verbal).

Education / Certification Requirements: 

  • Educated to degree level or equivalent

Working environment:

  • Hybrid/In-office: 4 days per week working from the office

#LI-Hybrid #LI-MA1  

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