CRM & Website Content Manager
1 week ago
Department:
Sharks Media House
Reporting to:
Head of Media House
Location:
Hollywoodbets Kings Park, Durban – Full-time, on-site
Required working hours:
Weekdays + all home matchdays
About the Sharks Media House
The Sharks Media House is the in-house content, digital and broadcast engine of one of South Africa's biggest and most passionate rugby brands. We create everything our fans see and hear – from match-day hype to website stories, social clips to email campaigns – all with the goal of selling more tickets, growing the Sharks support base and keeping Hollywoodbets Kings Park full.
The Role
We need a sharp, organised and rugby-obsessed CRM & Website Content Manager to own two mission-critical channels:
• Email/CRM (60% of the role)
• content & daily management (40% of the role)
Your emails and website updates will be the primary touchpoints for tens of thousands of Sharks supporters every week.
Key Responsibilities
CRM & Email Marketing (60%)
- Full end-to-end ownership of the Sharks CRM platform
- Build, clean and segment the fan database (season members, single-ticket buyers, lapsed fans, Carling Currie Cup buyers, etc.)
- Write and send every fan-facing email: renewal drives, match reminders, early-bird specials, merchandise drops, partner offers, post-match thank-yous and newsletters
- Plan and execute the season-long email calendar in sync with ticketing, sponsorship and content teams
- Build and maintain automated journeys (welcome series, abandoned cart, win-back, birthday, etc.)
- Relentless A/B testing and weekly reporting on opens, clicks, conversions and direct revenue
- Ensure 100% POPIA compliance and top deliverability
Website Content & Management (40%)
- Day-to-day content owner and WordPress administrator of
- Write and publish match previews/recaps, player interviews, news, ticket promotions and sponsor content
- Keep fixtures, results, logs, squad lists, ticket links and banners 100% up-to-date
- Manage the site content calendar so the website always feels alive
- Basic image editing/upload and light on-page SEO
- Work with designers and developers on larger projects and seasonal refreshes
Required
- 2–4 years hands-on CRM/email marketing experience (sports or entertainment experience a big advantage)
- Proven ability to write punchy, persuasive, fan-first copy that moves the needle on ticket sales
- Advanced user of at least one major email platform (Mailchimp essential)
- WordPress website experience
- Strong analytical mindset – you love dashboards and proving ROI
- Excellent English; conversational Zulu or Afrikaans is a bonus
- Must be based in Durban (full-time on-site role at Kings Park)
Huge Advantages
- Previous experience at a rugby club, franchise or professional sports team
- Deep passion for the Sharks and South African rugby
- Basic HTML skills for email templates
- Experience with Computicket or similar ticketing systems
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