Brand & Activations Events Specialist

5 days ago

Cape Town, Western Cape, South Africa Communicate Ct Full time R560 000 - R800 000 per year
Our client is a high-growth, digitally-native beauty and wellness brand on a mission to redefine self-care. Their products are cult-favorites, and our community is at the heart of everything we do. As they scale, they are looking for a dynamic and creative force to bring our brand to life through unforgettable experiences and powerful partnerships.
 
We are seeking a passionate and trend-obsessed Brand & Activations Events Specialist to own our presence in the real world and the digital sphere. You will be the architect of our experiential marketing strategy, responsible for creating buzz, building community, and driving growth through impactful events and strategic partnerships.

Responsibilities:
Influencer & Affiliate Strategy: Manage, grow, and optimize existing influencer and affiliate programs, identifying new partners who authentically align with the brand
Event & Activation Vision: Develop, lead, and execute a full calendar of brand activations, from pop-ups and launch events to wellness workshops and community gatherings
Trendspotting: Stay ahead of the curve on beauty, wellness, and cultural trends to ensure events and partnerships are fresh, relevant, and buzz-worthy
End-to-End Execution: Oversee all aspects of event production, including creative concepting, vendor management, budgeting, on-site logistics, and post-event analysis
Community Building: Create moments that deepen our connection with existing customers and attract new audiences through memorable, share-worthy experiences
Data-Driven Insights: Measure and report on the ROI of events and partnerships, using data to inform future strategies and optimize for success
 
Skills & Experience (Not negotiable):
You have 2-4 years of experience in experiential marketing, brand events, or influencer relations, preferably within the beauty, wellness, or lifestyle space
You are a creative storyteller with a proven track record of developing and executing successful events from concept to completion
You have direct experience managing influencer and/or affiliate programs and are well-connected within the creator community
You live and breathe trends you know what's going to be big in beauty and wellness before it hits the mainstream
You are a proactive, hands-on problem-solver with exceptional organizational skills and a keen eye for detail
You thrive in a fast-paced environment and are excited by the opportunity to build and shape a brand's presence

Contact JADE GELDENHUYS on , quoting the Ref: CTD000230.

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