Senior Media Co-ordinator

Based in Cape Town, our client is a bold, fast-paced team in the iGaming space – creating digital experiences that are slick, smart and seriously fun.

They are building a team that's as forward-thinking and ambitious as their goals. Our client values excellence, agility and ownership - and they create an environment where smart ideas thrive, great work is recognised and collaboration drives us forward.

Our client is committed to transformation and as such employment consideration will be in accordance with the Employment Equity Act requirements. Only candidates meeting the minimum requirements will be contacted.

Role Overview

Are you a data-driven media expert with a passion for sports, iGaming, and the thrill of acquisition? Our client is seeking a highly motivated and results-oriented Senior Media Co-ordinator to join our client's dynamic marketing team. In this role, you will be a key player in their customer acquisition efforts, responsible for the tactical execution and optimization of their paid media campaigns.

This position is an excellent opportunity for a hands-on co-ordinator who wants to evolve their career from execution to strategy. They offer a clear growth path to a Media Strategist role, where you will transition from managing campaigns to shaping the holistic media vision for the company.

Job Type: Full Time/Permanent

Location: Cape Town, South Africa

Workplace: Onsite

Reports To: Executive Creative Director

Department: Marketing

Requirements

• 5+ years of experience in paid media or performance marketing, with a focus on customer acquisition.
• Degree or Diploma in relevant field
• Proven track record of managing and optimizing large-scale media campaigns (experience in iGaming is a major plus).
• Expertise in platforms such as Google Ads, Meta Ads Manager, and DSPs.
• Strong analytical skills with proficiency in data analysis tools (e.g., Google Analytics, Tableau).
• Exceptional communication and presentation skills, with the ability to translate complex data into clear, compelling narratives.
• A strategic mindset with a natural curiosity and a drive to find the "next big thing" in media.
• A passion for sports and a deep understanding of the iGaming industry.

Responsibilities

• Campaign Management: Lead the day-to-day management, execution, and optimization of all paid media campaigns across various platforms, including search, social, programmatic, and affiliate channels.
• Budget: Manage media budgets, ensuring optimal allocation and performance to meet ambitious CPA and ROI targets.
• Performance Analysis: Conduct in-depth analysis of campaign performance data, identifying trends, and generating actionable insights to improve efficiency and scale.
• Creative Collaboration: Work closely with our Executive Creative Director and their team to provide data-backed feedback on creative performance and inform the development of new, high-impact assets.
• Team Leadership: Mentor and guide a small team of Media Coordinators, helping them develop their skills in campaign execution, analysis, and reporting.
• Reporting: Prepare and present regular performance reports and insights to senior management, demonstrating campaign effectiveness and highlighting opportunities for growth.
• Stay Ahead of the Curve: Continuously monitor the latest industry trends, platform updates, and competitor activity to identify new opportunities and maintain a competitive edge.

Growth Path to Media Strategist:

• This role is designed as a direct pipeline to a Media Strategist position. In the first 12-18 months, your responsibilities will gradually shift to include:
• Strategic Planning: Contributing to the development of our annual and quarterly media strategies, moving beyond tactical execution to big-picture planning.
• Audience Development: Leading in-depth audience research to identify new segments and opportunities for growth.
• Channel Innovation: Researching and proposing new media channels and platforms that align with our long-term acquisition goals.
• Holistic Approach: Developing integrated media plans that connect paid, owned, and earned channels to create a seamless customer journey.

Benefits:

• Learning and Development: our client supports your professional growth by covering the cost of relevant upskilling opportunities.
• Competitive Salary: Market-related remuneration aligned to your experience and role.
• Performance Bonus: Incentivised bonus structure based on individual and company performance.
• Team Culture: A dynamic, collaborative environment that values innovation and ownership.