Specialist: Campaigns

Empowering Africa's tomorrow, together…one story at a time.

With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group.

Job Summary

We are seeking a Campaign Specialist to Campaign Specialist is responsible for the design, implementation, and execution of strategic, data-driven campaigns within the Absa Rewards portfolio. This role enables customer-centric innovation and supports business growth through actionable insights and cross-functional collaboration.

This role falls within the Lifecycle management team sub-job family, where the focus is on designing, implementing and executing campaigns based on data driven insights and support strategic initiatives. The successful candidate will act as a value enabler and integrator, bringing deep functional expertise and industry insight to shape and execute campaign strategies.
This role requires a skilled campaign specialist who can build and scale data driven insight into revenue generating campaigns. The successful candidate will be responsible for end to end campaign management.

Job Description

Qualifications & Experience required

• Bachelor's degree in marketing ,communication management , or a related field (required).

• Postgraduate qualification Marketing, Data Analytics, or Business (advantageous)

• Minimum 3–5 years' experience in CRM ,Marketing with a focus on direct marketing, analytics skills or insights roles within a retail bank or loyalty prorammes with C2C environment.

• Proven ability to manage cross-functional teams and influence campaign /data strategy across.

• Proven track record in designing and executing data-driven campaigns that drive measurable business outcomes.

• Strong understanding of loyalty programme mechanics, customer lifecycle management, and retail banking products.

• Familiarity with campaign governance, compliance, and regulatory frameworks in financial services.

• Experience in cross-functional collaboration, particularly with data, customer, and product teams.

• Project Management: Ability to manage multiple campaigns simultaneously, with strong prioritisation and time management.

• Customer-Centricity: Deep understanding of customer behaviour and segmentation to tailor campaigns effectively.

• Communication: Strong written and verbal communication skills to influence stakeholders and present insights.

Preferred Certifications (not all required)

• CRM platforms, data analytics, or campaign management (e.g., Salesforce) (preferred)

Key Responsibilities

Campaign Strategy & Planning:

• Design and develop targeted campaign strategies aligned to customer lifecycle stages, business objectives, and Rewards programme goals.

• Translate customer insights and behavioural data into actionable campaign plans that drive engagement, retention, and value generation.

• Define campaign objectives, KPIs, and success metrics in collaboration with cross-functional teams.

Campaign Execution & Management:

• Manage end-to-end campaign execution, including briefing, creative development, segmentation, channel selection, deployment, and post-campaign analysis.

• Ensure timely delivery and quality execution across digital, direct, and partner channels.

• Monitor campaign performance and implement optimisations to improve outcomes.

Data-Driven Insights & Personalisation

• Leverage customer data and analytics to inform campaign targeting, personalisation, and messaging strategies.

• Work closely with analytics and data teams to build predictive models and segmentation frameworks.

• Continuously test and refine campaign elements using A/B testing, and other optimisation techniques.

Stakeholder Engagement & Collaboration

• Collaborate with internal teams including Product, Marketing, Martech, Data & Analytics to ensure campaign alignment and integration.

• Act as a subject matter expert on Rewards campaigns, providing guidance and thought leadership across the business.

Performance Measurement & Reporting

• Collaborate with MI/BI to track and report on campaign performance against defined KPIs, including ROI, customer engagement, conversion rates, and retention.

• Present insights and recommendations to senior stakeholders to inform strategic decisions.

• Maintain dashboards and reporting tools to ensure transparency and continuous improvement.

Compliance & Governance

• Ensure all campaigns adhere to regulatory, legal, Compliance, and brand guidelines.

• Maintain audit trails and documentation for campaign activities.

Innovation & Continuous Improvement

• Identify opportunities to enhance campaign effectiveness through new technologies, tools, and methodologies.

• Stay abreast of industry trends, customer behaviour shifts, and competitive activity to inform campaign innovation.

• Contribute to the evolution of the Rewards programme by testing new value propositions and engagement mechanisms.

Education

Bachelor`s Degrees and Advanced Diplomas: Marketing (Required)

Absa Bank Limited is an equal opportunity, affirmative action employer. In compliance with the Employment Equity Act 55 of 1998, preference will be given to suitable candidates from designated groups whose appointments will contribute towards achievement of equitable demographic representation of our workforce profile and add to the diversity of the Bank.

Absa Bank Limited reserves the right not to make an appointment to the post as advertised

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