Senior Specialist Product

Purpose & Overall Relevance For The Organization

• Support the Senior Manager adiGolf - EM South in defining the short and mid-term objectives for the categories and driving the categories across all KPIs.
• Build and implement ranging of adidas Golf Category with focus on building range efficiencies, cross categories.

Key Responsibilities

• To deliver a comprehensive go-to-market strategy and alignment across key departments.
• Complete ownership of product merchandising, sampling & forecasting.
• Select an optimal range within the parameters set by the Senior Manager adiGolf (Incl. inline, promo, SMU, local production.)
• Support all aspects of range management, including segmentation.
• Manage the product cycle from inception through to discontinuation.
• Create market relevant segmentation strategies.
• Execute the marketing and communication plan on behalf of the team, in line with the adidas Golf EM & Global strategy and drive traffic to Wholesale, DTC & .Com channels
• Deploy adidas Golf global messaging and retail marketing material and guidelines to the point of sales - displays, campaign roll outs to create strong impact and visibility.
• In collaboration with the Commercial Manager and sales, ensure smooth implementation and execution of launch and tactical displays.
• Execution of internal, key customer presentations and Go to Market processes (e.g. sales tools preparation, product catalogues, sampling, etc)
• Ensure the brand/s image is aligned with the global strategy and reflects at the same time the individual market needs.
• Extend global market initiatives and campaigns to our market and ensure translation into cost-efficient media plans and implementation across all appropriate communication channels and tools.
• Ownership of all wholesale event activation; identify and develop local initiatives to drive key brand pillars and help sell through
• Support pricing of the range to deliver target margins, volumes and value, including pricing harmonization across in all EM South and Global Markets.
• Drive sell-ins to both retailers and assets where required.
• Drive category forecast as part of the IBP process.
• Drive scenario analysis related to the Categories.
• Provide input into the overall seasonal, annual and Strategic Business Plan for the categories.
• Provide commercial input (consumer, channel and market – specific needs, and business opportunities) to maximize category sales and profitability (within global and market strategic parameters)
• Build and implement GTM strategies on key products launches

KPIs

• Category Health KPIs (Brand momentum, Net Promoter Score, Spontaneous purchase intent, etc.)
• Category GIM and NS targets
• Category SKU targets
• Category / Article ROI
• Market Share per Category and Country within EM South
• Market Direct Category Contribution vs Plan

Key Relationships

• Category Management Team EM – South
• Global PM's
• EM South Channel Teams (Retail, Franchise, e-Com, Wholesale).
• Key Retail Partners
• SCM

Knowledge, Skills And Abilities

• Advanced cross-functional product and marketing knowledge and market experience in golf (sporting goods industry preferred)
• Consumer-focused with deep product and range understanding and the ability to balance Brand and Commercial priorities to build channel- and consumer-specific activation plans that meet KPI targets
• Advanced user of MS Office suite of products
• Experience in both market and above market organization preferred

Requisite Education And Experience / Minimum Qualifications

• University degree in Marketing or related
• Minimum of 4 years equivalent professional experience, ideally in Sales and/or Marketing
• Golf knowledge is advantageous
• Fluent in English

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.