Digital Marketing Manager

At Cell C, we are not just a telecommunications company; we are a people-centric and consumer-focused organization committed to delivering exceptional experiences to our customers. In line with our dedication to customer-centricity, we are seeking a seasoned professional
Digital Marketing Manager
to join our dynamic team of
#Unstoppables.

Purpose of the Job:

Cell C is a leading telecommunications company in South Africa committed to providing innovative solutions and exceptional service to our consumers (B2C) and businesses customers (B2B). Cell C is positioned as a Spirited Disruptor, and value integrity, transparency, honesty and simplicity.

The Digital Marketing Manager is accountable for ensuring delivery of effective marketing strategies and plans for brand engagement and performance. The role will provide clear direction for digital marketing across the whole Cell C business, working in close coordination with the Brand Marketing, Retail Marketing, Consumer Marketing, Product and Omnichannel teams. Outputs include driving campaign strategies and plan to deliver on overall brand and commercial goals within various business units. The function plays a primary role in driving the optimisation of the overall behavioural measurement score (BMS) for brand consideration and digital channel experience (TNPS), as well as revenue generated through digital channels and associated cost savings.

The role will be transformational and lead the acceleration required for Digital Marketing to becoming a leading competence within Cell C.

Main Responsibilities:

Digital Marketing Management

• Digital campaign strategy development and implementation across all aspects of performance driven digital marketing
• Digital media strategy, implementation and performance across all digital media types including organic (SEO), premium display, mobile display, programmatic, advertising networks, search, influencer marketing and paid social
• Collaborate closely with the media agency, and creative agency, as well as various functions within marketing and cross-functional business teams to develop campaign strategies, optimise media spend and maximise ROAS
• Guide the creation of relevant digital content such as, paid and organic digital media assets, campaign pages, blogs, press releases, and podcasts
• Conceptualise and enhance customer experience across the entire digital journey, with strong focus on channel attribution
• Manage timeous delivery with various internal and external stakeholders, including various agency partners

Digital Marketing Measurement, Targeting and Optimisation

• Set and manage digital marketing and media KPIs to ensure optimum paid media ROAS
• Collaboratively develop reports and dashboards to drive ongoing optimisation of digital marketing campaigns
• Utilise data analytics and insights to identify and target specific demographics and customer segments according to the objectives of the overall brand and specific campaigns
• Analyse traditional and digital consumer data and interpret findings for the purpose of ongoing audience definition and refinement
• Analyse and report on campaign performance data and advise actions for current and future improvements and optimisation
• Ensure all digital advertising complies with viewability metrics, industry regulations and maintain brand integrity
• Optimise campaign content and conversion journeys on owned digital platforms such as websites and mobile apps for best conversion results
• Work closely with the Omnichannel development team to ensure on-brand designs, timeous uploading of campaign material, content, functionality and accurate tracking of conversions and SEO performance

Domain Leadership

• Provide inspirational leadership and coaching across the Cell C organisation, as well as external partners and agencies to enable delivery of digital marketing, brand and commercial outcomes
• Stay abreast of industry trends and advancements in the field of digital marketing and driving agency partners to deliver innovative solutions
• Drive breakthrough digital marketing innovation

Minimum Qualification

• Bachelor's degree in relevant field (not limited to the below):
• Bachelor of Commerce (BCom) in Marketing or Digital Marketing
• IIE BCom in Digital Marketing
• Bachelor of Arts (BA) Honours in Digital Marketing
• Postgraduate Diploma in Digital Marketing

Experience

• 6+ years relevant experience in:
• Management of Digital Marketing strategy and campaigns across various physical and digital fulfilment channels
• Driving commercial and operational targets for the digital marketing domain – sales volumes, revenue, profitability, user experience quality measures, adoption of products and services
• Creating strategic plans to win market share from competitors
• Digital marketing and media performance metrics and analyses
• Experience working with first and third party audience datasets, preferably in context of a Customer Data Platform (CDP)
• Extensive experience in Google Marketing Cloud (GA4) and other Martech platforms such as a CDP and CMS
• Capable of working in a complex organisation and able to build strong relationships and credibility across multiple levels both internally and externally

"Cell C is an equal opportunities employer, committed to fostering a diverse and inclusive workplace where all employees are treated fairly and with respect, regardless of race, gender, age, disability, or any other protected characteristic."