Assistant Brand Manager

2 days ago

Midrand, Gauteng, South Africa Premier Full time
Job Description

Job Purpose

You will be expected to make a genuine contribution to the organization, focusing on growing pasta and breakfast categories through innovation, social media, promotional activities and shopper execution to ensure positive impact on the brands' share and brands' revenue performance.

Role and Responsibilities

  • Develop and implement brand plans to increase market share and maximise profitability within the context of utilizing internal and external analysis as well as competitor, consumer and industry trend insights
  • Planning, managing and execution of promotional, digital and social media activities in line with the brands' strategies and plans.
  • Managing the project innovation process including (but not exclusively) project financials, project presentation and rationale, packaging development, stakeholder management, project launch elements as well as the marketing campaign to support the innovation.
  • Effective stakeholder management for the development of creative, digital assets , ATL & BTL communication, packaging, POS, market research and integrated marketing campaigns
  • Conduct research to understand global and local market, consumer and industry trends for the purpose of driving awareness of key trends within the team to identify opportunities for innovation, highlight potential threats, shifts in consumer behaviour etc.
  • Actively work with sales to understand the retail and wholesale landscape and their relative impact on the business, and how to optimise innovation, distribution, POS and marketing campaigns.
  • Undertaking daily administrative tasks to ensure the functionality and coordination of the portfolio's 's activities.
Qualification Requirements
  • A degree in Marketing, Business, Communications, Digital Marketing or Advertising. (Essential)
  • Post Graduate specializing in marketing (Desirable)
Experience Requirements
  • Minimum 2-4 years' post-degree experience (Essential)
  • Marketing in FMCG with interaction with trade and sales (1year) (Essential)
Key Outputs

Expected job related knowledge/Skills

  • Ability to manage and in-depth understanding of the digital environment and how this can be optimised to impact the brand strategy.
  • Ability to align shopper plan to brand plan strategic focus areas and implementation of agreed deliverables.
  • Understanding of key marketing drivers and strategies and have demonstrated how these can be utilised to increase market share, revenue and gross profit.
  • Project management of innovation, activations and promotional campaigns.
  • Competency to pull and analyse market research and utilise insights to drive strategic marketing and business initiatives and decision making.
  • Business acumen with an understanding of business drivers which should include budget management, forecasting, P & L optimisation and management, impact of numeric / weighted distribution on revenue, as well as an in-depth understanding of the portfolio in terms of volume, value and gross profit drivers and how these need to be balanced and optimised to exceed revenue and profit targets.
  • Solid capability on Outlook, PowerPoint, Word and Excel.

Attributes:

  • Positive, action orientated attitude with a real desire to learn and develop.
  • Organised and practical approach to your work, solving problems, seizing opportunities and focus on creating value for your team and the organisation.
  • Inquisitive and eager to learn, confident to use own initiative but with strong focus on detail.
  • Ability to work flexibly and proactively to achieve results.

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