Copywriter (Sales & Marketing Focus)

5 days ago

South Africa VirtuHire Full time R250 000 - R500 000 per year

We are seeking a talented and experienced Copywriter to join our clients team. In this role, you'll create persuasive sales and marketing copy that drives engagement and conversions across various platforms. The ideal candidate has a proven track record in sales-focused writing and a deep understanding of audience-driven communication.

Key Responsibilities

  • Email Campaigns: Craft compelling subject lines, persuasive calls-to-action, and engaging content to drive email performance.
  • LinkedIn Campaigns: Write attention-grabbing posts, ad copy, and optimize LinkedIn profiles for lead generation.
  • Website Copy: Create clear, engaging, and SEO-optimized content for websites to enhance user engagement and lead conversion.
  • Sales Materials: Develop presentations, brochures, and other sales collateral to support business objectives.
  • Conduct thorough research to understand target audience demographics, needs, and preferences.
  • Collaborate with the marketing and sales teams to align copy with campaign goals.
  • Ensure all copy adheres to brand guidelines and maintains a high standard of quality.
Requirements

What We're Looking For

  • Proven experience in creating sales-focused marketing copy, especially for email and LinkedIn campaigns.
  • Strong understanding of sales principles and conversion-driven writing techniques.
  • Exceptional written and verbal communication skills.
  • Ability to conduct research and translate findings into impactful copy.
  • A portfolio showcasing your expertise in sales and marketing writing.
  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
  • Strong organizational skills and ability to manage multiple projects and deadlines.

Bonus Points

  • Experience in the Sales industry.
  • Knowledge of content management systems (CMS) and SEO best practices.
Benefits
  • Competitive salary with performance-based incentives.
  • Opportunities for professional growth and skill development.
  • A collaborative, supportive, and creative work environment.

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