Content Writer

EyeCarePro is the growth engine behind North America's leading optometric practices. We deliver full-funnel digital marketing and innovative SaaS tools that help eyecare businesses attract more patients, improve efficiency, and grow sustainably in a competitive healthcare landscape. With five consecutive EyeVote Awards for excellence in Online and Social Media Marketing, we are recognized not just for our results but for how we achieve them. Our team operates with the structure of a product company and the agility of a marketing agency, backed by a fully remote global workforce. Our culture is grounded in collaboration, empathy, and a data-driven mindset. We thrive on curiosity, proactive problem-solving, and a strong desire to learn, improve, and stay ahead in a fast-evolving digital environment. About the Role We are hiring a Content Writer who brings clarity, strategy, and a performance mindset to every piece of writing. This is not a basic copy-paste or rewording role. It's a strategic position focused on content that delivers results. You will work closely with marketing strategists, SEO specialists, and internal stakeholders to create and refine content that drives traffic, supports client goals, and aligns with keyword opportunities. Your writing should be purposeful, optimized, and genuinely useful. This role is ideal for someone who writes with intent, can analyze keywords, and thrives in a fast-paced, feedback-driven environment. Key Responsibilities Content Creation & Optimization Write clear, compelling, and optimized content for client websites, blogs, and campaigns Tailor content to different industries, goals, and tone guidelines Ensure content is aligned with SEO strategies and search intent Keyword Research Use tools like SEMrush or Ahrefs to conduct keyword research Interpret search trends and identify content opportunities Collaborate with strategists on content briefs and outlines Editing & QA Review content for grammar, tone, accuracy, and formatting Assist with meta descriptions, headers, and internal linking as needed Ensure all content meets quality and SEO standards Cross-Functional Collaboration Work with Client Strategists, SEO Leads, and Designers Interpret briefs and implement feedback clearly and quickly Participate in planning calls and performance reviews Workflow & Delivery Meet deadlines and manage your writing queue Stay organized and responsive in a remote-first environment Deliver polished drafts ready for review or upload What We Are Looking For A strong writer who understands the mechanics of digital content Ability to balance clarity, creativity, and keyword relevance Working knowledge of SEO principles and CMS basics Excellent time management and responsiveness High attention to detail and commitment to accuracy What You Bring 3 to 5 years of experience in content writing or SEO content creation Proven track record of writing for web and blog platforms Experience with tools like Google Docs, SEMrush, or similar Ability to adapt tone and structure to different client types Comfort with asynchronous work and remote collaboration Work Requirements 100 percent remote work-from-home Location: South Africa Schedule: Monday to Friday, 8:00 AM to 4:00 PM Eastern Time Must have: Personal computer and dual monitors Quiet, professional workspace Reliable high-speed internet Backup power supply (if applicable) Our Core Values Great Collaborator You are fun to work with, eager to help, and always looking to add value to your clients and team. Always Learning You are curious, proactive, and committed to improving your knowledge of the industry and your craft. Driven to Improve You look at every client challenge as a chance to test, learn, and improve. You track your work and push for better outcomes. Client Focused You ask one question about every report, conversation, or recommendation: How much value is this creating for the client? What We Value We prioritize clear communication, good judgment, and steady execution. You will be trusted to manage content assignments without micromanagement. That means asking smart questions early, owning your decisions, and showing up with care and clarity. How to Apply If you thrive in a strategic, content-focused role and want to make a real impact on small businesses, we would love to hear from you. Note: If you do not hear from us within two weeks of submitting your application, please consider your application unsuccessful at this time. We appreciate your interest in EyeCarePro.