Public Relations Consultant

At ADvTECH, we aim to BUILD and grow a high-quality organisation in education, training and placement that is widely recognised for passionate commitment and success in enriching people's lives and future.

We aim to GROW a reputation for our ability to make a real difference to the people we serve, for our connectedness and partnerships with African and global markets and players, for the relevance, quality and usefulness of our offerings, and for the enterprising and agile way in which we tackle our task.

We will ACHIEVE this by focusing on our customers and taking a lead from our markets, by our innovative approach, especially in harnessing the power of technology, and by striving for excellence and sustainability in all we do.

We invite qualified, progressive and passionate people to join our team. Individuals who are relentless in pursuing excellence, who present themselves with energy and vigour, and who are dissatisfied with the status quo will find a career home with us at ADvTECH.

**Brand**

Crawford International

**Phase / Department**

Brand Office

**Job Title**

Public Relations Consultant

**Qualification**

Bachelors Degree in Corporate Communication/PR and Marketing

NQF Level 7

Ideal:
Honours Degree in PR/Marketing

NQF Level 8

**Experience**

Public Relations Co-ordinator - 3 years

Social Media Liaison - 1 to 3 years

**Other Requirements**

Driver’s licence

PRISA member

**Line Manager**

Brand Marketing and Sales Manager

**Location**

Lonehill College
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Key Purpose Statement**

The overall purpose of this role will be to build and maintain the reputation and public image of Crawford International Schools. This role will create awareness and spread the organisations message and minimise the effect of negative publicity. The role will also be accountable for shaping and improving the brands public image both nationally and globally.
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Principal Accountabilities**
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Brand Identity**
- Oversee all internal and external communications, ensuring its message is consistent and engaging
- Formulate PR plans and strategies to increase brand awareness
- Responsible for maintaining and ensuring consistency of brand material used at all CIS schools
- Maintaining a positive brand reputation
- Development and conceptualisation of quarterly campaigns
- Market research to enable benchmarking of brand awareness in comparison to competitors
- Effective relationship building with internal and external stakeholders
- Plan and manage the content and design of all marketing materials
- Develop and implement effective communication strategies that build customer loyalty programs, brand awareness, and customer satisfaction
- Plan and manage the content and design of all marketing materials
- Develop and implement effective communication strategies that build customer loyalty programs, brand awareness, and customer satisfaction
- Plan and manage the design, content, and production of all marketing materials
- Track and report on paid earned and owned media
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Media Relations**
- Identifying, building and maintaining strong media relationships within the community and region in which the different schools are located
- Output of monthly (targeted number) media releases and or caption stories for internal and external use, in order to reach annual brand PR exposure/publicity target
- Networking with media when they attend any campus events
- Liaise with the ADvTECH Support Office in any crisis management situations (PR/media)
- Support individual schools with events and media representation
- Researching and writing articles for internal and external publications
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Vendor Management**
- Identifying and selecting brand and school service providers which will provide services for the PR portfolio. This includes and is not limited to: photographers, printers, sound technicians
- Effective briefing of approved vendors and liaise with other school staff to ensure an even spread coverage of sport, social, academic, cultural and community engagement events are effectively captured (in particular for media release and caption story purposes)
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Communication**
- Responsible for all communication shared via all social media platforms
- Compile press releases, memorandums, and speeches for the brand management team
- Managing the scheduling and interviewing of the brand management team to increase the visibility of the team and brand (internal and externally)
- Responsible for ensuring key journalists/media representatives are invited to brand events such as open days
- Responsible for crisis communication with support from ADvTECH Support Office where necessary
- **
General Administration**
- Compiling annual and quarterly events calendars
- Compilation of success reports after major events
- Managing the brand PR budget
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Competencies**3.1**Behavioural Attribute**
- Ethical
- Motivated
- Collaborative/team player
- Creative
- Initiative

**3.2 Skills**

Excellent communications skills (written