Public Relations Digital Content Officer

1 week ago

Johannesburg, South Africa Proudly South African Full time

Public relations
Assist in developing strategies to boost visibility for Proudly South African and its member companies.
Conduct market research on local and global media trends.
Consult with management on ways to identify trends or key group interests/concerns.
To promote Proudly South African by writing interesting and effective press releases and preparing information for media kits and media communications.
Effective PR strategies to promote the buy local mandate of proudly South African.
Update and maintain content posted on the web together with the PR manager and assistant PR manager.
Develop content together with the assistant PR manager for the monthly newsletter.
Track usage of the Proudly South African logo from external stakeholders.
Media Relations
Direct enquiries to the PR manager from the public, the media and related organisations.
Establish and maintain cooperative relationships with media representatives/journalists and update media lists.
Lobby coverage for key activities of Proudly South African.
Keep abreast of the media landscape and develop strategies to drive publicity for the campaign.
Digital marketing
Develop engaging content and content execution plans for the Proudly South African website and social media platforms.
Use social media tools to promote Proudly South African initiatives.
Create initiatives, strategies and tactics to encourage traffic on the website and social media pages.
Community Management for all Proudly South African social media pages.
Create and manage link building strategies, content marketing strategies and social media presence.
Work closely with branding department to develop engaging visual assets for social media.
Monitor and analyse content success and conduct market research and trends (digital marketing - social media trends).
Provide creative support to Proudly South African member companies on the website, social media platforms.
Develop, innovate and present new marketing platforms and strategies.
Identify social media opportunities and tactics that encourage traffic on brand owned pages.
Transform existing pages to be target audience specific and authentic by using content pillars and creative content curation strategies.
Analyse digital data to draw key recommendations around website optimisation.
Conduct social media audits to ensure that best practices are utilised.
Reporting
Compile reports for PR manager and assistant PR manager on PR activities and social media.
Monitor and report on social, economic and political trends that might affect the campaign.
Monitor and analyse media coverage (PR/social media)
Reporting (daily, weekly, monthly, quarterly)

**Skills required**:
Customer and personal service.
Critical thinking, creative and methodical.
Time and project management.
Writing, presentation and copywriting skills

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