Product Manager: Consumer

1 week ago

Southern Suburbs, South Africa Pharma Dynamics (Pty) Ltd. Full time

**Key Responsibilities**

**Strategy and Planning**
- Achieve and exceed set brand and portfolio targets, in line with planned requirements.
- Develop brand strategies aligned to divisional requirements as set out by the Divisional Marketing Manager.
- Ensure effective implementation of strategies down the value chain and in partnership with RSM’s and Reps
- Ensure compliance with and adherence to the Marketing Code Authority principles as enforced and approved by the company.
- Ensure that activities always comply with relevant legislation, ethical standards, and company policies.
- Effective planning, budgeting, and advertising management
- Forecast accuracy
- Align with the Marketing Manager and cross-functional stakeholders to ensure strategies align to business goals.
- Work with the National Key Accounts Manager to ensure listings of Pharma Dynamic products at Key Accounts
- Work with Business Development Manager and Business Analyst to identify new opportunities and provide market intelligence for launch decisions
- Achieve top and bottom-line objectives as per Organisational goals
- Recommend and assist sales with market penetration strategies to reach expectations.

**Management**
- Comply with set administration and operational (SOP) standards.
- Review and approve:

- Marketing material sign-off
- Packaging material sign-off
- CCP acknowledgement
- Expenses
- Advertising
- Research, develop and manage:

- Brand plans
- Divisional budgeting and spending along with monthly tracking analysis
- NPL market success
- Pricing Strategies to meet revenue and profitability goals
- Forecasting (stock provisions) - Tracking of market share and evaluating any changes in the market to allow fast reaction to competitor activities
- Marketing Code and internal process adherence

**Networking**
- Attend congresses as required
- Work in field with TM’s (reps) to ascertain their implementation of strategies and effective use of promotional material
- Identify training gaps in field (product, education, implementation)
- Manage and improve external stakeholder relations and company reputation
- Keep up to date with the latest pharmaceutical and consumer trends to optimise sales opportunities and ensure the team understand how best to implement the relevant information to their customers.
- Monitor competitor activity and competitors’ products and provide timeous feedback to internal commercial stakeholders.

**Digital and automation**:

- Update and utilise:

- Sales systems
- Sales training and induction
- SmartPharm
- POS utilization measures

**PRE-REQUISITES**
- **Education**:Preferred: Business Degree and / or appropriate industry related - tertiary qualification with industry appropriate sales or marketing experience
- **Experience**:
Greater than 3 years' experience in pharmaceutical or FMCG industry

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