Marketing & Brand Coordinator

1 week ago

Stellenbosch, South Africa Solved. Full time

Area:
stellenbosch
- Term:
permanent
- Experience:
3 yrs
- Salary:
R20/25k
- Closing Date:
negotiable
- Starting Date:
negotiable
- Reference Code:
slvd-24-12

this position will ideally suit a savvy allrounder that enjoys a variety of tasks. you will form part of an amazing team that will support and grow together and enjoy many rewarding outcomes.

responsibilities will include, but not be limited to:

- creating marketing and sales plans together with the local sales coordinator (sc) to best reach the target audiences, both trade and consumer
- implementing marketing activities according to the agreed annual marketing plan
- communicating across all platforms to all stakeholder groups, creating visual and written materials
- acting as brand champion, maintaining the “brand bible” to ensure consistency across all communications
- ensuring all materials reflect the brand values and personality
- controlling the marketing budget against agreed plans
- monitoring effectiveness and monthly tracking/reporting of all marketing activities
- supporting the sales team in creating an annual promotional calendar to promote local sales of specific wines
- representing the brand at trade events and other public appearances as required
- supporting the winemaker on all marketing fronts, both local and international, including diary management
- identifying new export markets, in agreement with the winemaker, researching and approaching potential partners
- communicating with existing export clients to explore ways of increasing sales/cross-sell
- undertaking market visits, local and international, as required
- providing support for the winemaker’s overseas visits as necessary

key skills
- track record in marketing/brand management, ideally 3+ years
- excellent spoken and written communication skills vitally in english
- good organisational and planning skills
- capacity to be creative and innovative in designing marketing plans and materials
- an understanding of the latest marketing techniques and practices
- good industry knowledge both trade and consumer - wset qualification at level 2 or above a plus
- good it knowledge including powerpoint, excel & relevant software
- demonstrable education in marketing to diploma level or higher

characteristics
- pro-active, driven, motivated and able to take initiative
- creative thinker and problem solver
- ability to design and write creatively and effectively
- strong customer service orientation
- able to work autonomously in a small team environment
- ability to live the the brand values

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