Marketing & Brand Coordinator

6 days ago

Stellenbosch, South Africa Solved. Full time

Area:
stellenbosch
- Term:
permanent
- Experience:
3 - 5 yrs
- Salary:
R15/R19k
- Closing Date:
urgent
- Starting Date:
negotiable
- Reference Code:
slvd-22-22

aslina wines is looking for an ambitious and forward-thinking marketing & brand coordinator to create marketing strategy and manage and implement all day-to-day marketing activities and campaigns.

responsibilities will include, but not be limited to:

- undertaking market/competitor analysis and understanding the markets in which aslina operates
- researching market conditions and identifying trends both local and international
- carrying out regular competitor price point checks to inform pricing decisions
- creating marketing plans to best reach aslina’s target audiences, both trade and consumer
- preparing an annual promotional calendar
- implementing plans to attract new and retain current customers including test marketing new initiatives
- developing strategies for building and managing membership of aslina’s wine club through a variety of channels
- managing and executing all aspects of social media to ensure planned and coordinated messaging
- arranging participation in trade shows and consumer events
- managing competition entries both local and international
- identifying new merchandising opportunities
- managing the process of creating marketing materials - both design and copywriting
- managing and controlling the marketing budget
- monitoring effectiveness and monthly tracking/reporting of all marketing activities
- understanding brand values and building brand awareness both internally and externally
- working with the sales team(s) to maximise existing and establish new streams of revenue
- working with the tasting room assistant to plan promotions and events
- working partnerships with third parties - corporate relationships, ambassadorships etc
- establishing relationships with retail and trade customers for good customer service
- strengthening relationships with media to expand pr opportunities
- representing brand aslina at trade events and other public appearances as required
- supporting ntsiki on all marketing fronts, both local and international, including diary management

required
- experience in marketing/brand management, ideally 3-5 years working in marketing
- excellent spoken and written communication skills (english included)
- good organisational and planning skills
- capacity to be creative and innovative when designing marketing plans and materials
- an understanding of the latest marketing techniques and practices
- good wine industry knowledge both trade and consumer - wset qualified (level 2 or above)
- good it knowledge including powerpoint and excel
- proven experience of budget management and forecasting
- pro-active, driven, motivated and able to take initiative
- creative thinker and problem solver
- strong customer service orientation
- able to work autonomously in a small team environment
- ability to live aslina brand values
- own transport & the ability to travel

aslina wines is fully committed to achieving their employment equity goals and preference will be given to applicants who enhance their ability to achieve these goals.

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