B2c Education Lead

**ROLES AND RESPONSIBILITIES**:
The purpose of this role is to proactively create and own
**Demand Generation strategies** and activities for the consumer print and photo category across South African markets by
**increasing awareness, education and desire for these brand leading products** amongst customer and consumers whether non-users or lapsed users.

Reporting to the Marketing Manager performance areas include, but are not limited to:

- Brainstorm and develop activity to create new demand for The Company consumer products.
- Work closely with Education lead at Head Quarters and propose education / tutorial training formats - video, graphics or slides.
- Solution to be extensively considered and targeted formats for different audience and/or different product categories.
- Training created in a way that its modular and can fit into another platform, for e.g. virtual showroom.
- Investigate possible education delivery platform(s) with high consideration for capital expenditure and maintenance expenditure.
- The platform to be approved from a security, compliance and brand point of view. The reuse of platform also should be considered for e.g. service training.
- Create and document a process where new product content is available in a timely manner (i.e., start of sales).
- Work with sales function to ramp up use of this education platform. Agree shared KPIs with sales function.
- Develop marketing collateral to promote the new tool. Market to Partners and Retailers. Position to retailers as key competitive advantage.
- Training of customers or facilitation of training. Ensuring salespersons at customers (Retail, Distribution) are adequately trained on product and have access to information needed.
- Manage training / education for end users that are hosted by our agencies.

**QUALIFICATIONS AND EXPERIENCE**:

- Matric essential.
- Degree or higher-level education (preferred).
- High Level of** B2C product knowledge** (OPP and Photovideo) knowledge required.
- Familiarity with MS Office Applications, e.g. Word, Excel, PowerPoint.
- **Experience in managing projects.**:

- Flexibility to respond to travel needs at short notice.
- Overseas travel and periods away from home.
- Significant experience in marketing and /or sales.
- Professional appearance, attitude and communication.
- Open to SA citizens with a clear criminal and credit history.
- Valid unendorsed Driver’s License, with own vehicle (preferred).

**IMPORTANT ATTRIBUTES**
- Create customer value
- Create innovative solutions
- Able to deliver high quality against pressurised deadlines
- **Outstanding oral, written, presentational communication**:

- **Interpersonal communication skills.**:

- **Strong Presentation skills**:

- **Strong organisational skills.**:

- Able to work within a changing environment
- Keeps abreast of industry and competitive information
- **Strong conceptual thinker (e.g. to develop integrated offerings)**:

- Being able to develop compelling propositions to meet customer needs
- Thorough knowledge on customer segmentation
- Strong product, software and solutions awareness
- Team Player / collaborative outlook with ability to work across functions.
- Excellent written and spoken communications required.
- Able to work on own initiative and meets targets whilst under pressure.

Location: Centurion and Remote working

Profile: Sales and Marketing

Career Level: 5+ years.

Employment: Permanent, full-time

E.E. / Non-EE: Open

Working Hours: Monday to Friday. Flexibility to travel between customers at short notice might be required.

Remuneration: Market related basic + Benefits attractive annual bonus.