National Marketing Supervisor

**Responsibilities**:Brand Strategy**: Development and implementation across all 9 offices. (Focus on BTL)
**Brand Management**: Overall responsibility for brand management and corporate identity
**Marketing strategy**: Research and create strategy for all Service Lines, across 9 provinces. Include B2B & B2C.
Overseeing implementation of the Marketing Strategy including campaigns, events, digital marketing, and public relations.
**Marketing budget**: Compile the companys marketing budget, reconcile.
Monitoring ongoing campaign spend against the budget, keeping accurate records and highlighting where variances occur.
Monitor and report on effectiveness of marketing communications both internally (with Staff) and externally, with public.
Manage and improve lead generation campaigns, measuring of results.
Direct Mail marketing create informative articles to send to clients. Create ways of increasing list. Review bounce rates and unsubscribes with team.
Working with the service line heads enabling them to meet their objectives by providing them with appropriate marketing tools, materials and presentations.
Guiding the day-to-day activities of the Marketing Team. Weekly meeting, monitoring and delegating tasks with team.
Ensuring that the Marketing Objectives are implemented by the Marketing Team.
Manage social media presence and direct programs to improve social media reputation and recognition.
Using the marketing mix for the firms marketing communications (as determined by the approved budget and annual plan).
Working closely with design agencies and other outsourced service providers relating to the marketing function, specifically for B2C campaigns.
Maintaining effective internal communication to ensure that all relevant key players are kept informed of marketing objectives & strategy.
Undertaking continuous analysis of competitive environment and consumer trends. Adapt strategy and update Management.
Recruitment and selection of new members of the marketing team.
Ensuring staffing levels are maintained to complete all aspects of the companys marketing strategy.
Reporting on all marketing activities to the Executive Committee, attending OPSCO meetings each month and brief on strategy ahead.
Representing the company at specific industry events and conferences.
Setting development goals for marketing staff and assisting them in attaining these.
- including interim reviews.
- planning training for the year to attend, in line with portfolios.

Working closely with other Service Line Heads on company or Service line projects.
Understanding the business and writing the content/imagery/diagrams together with the service lines.
Analysing potential Strategic partner relationships for company marketing.
**Internal staff events** ( public holidays & ie. Secretaries/bosses day events ), look at opportunities to create internal wellness socials and source novelty gifts to link to the theme.
**Internal Marketing Reps **representative from each office, coordinate with them on hosting events at each office, sourcing items for those offices, photography from the offices to use on social media. Inclusion for all campaigns.
**Business APP **load and design articles.
**TECHNICAL **soft skills presenting (Business writing & Professional Skills)
**FOUNDATION** (CSI) strategy around marketing CSI, updating of website.
**MAURITIUS website and social media **strategy around marketing services, updating website (SEO) and social media with team member. (Update documents/brochures/print media)
**Google my Business & Bing my Business** strategy around updating information. Loading onto both sites.
**Namibia Website **still to develop. Similar services, but tailor made for the Namibian office. Loading articles/ designing/ SEO / SEM
**Muslim Views **coordinating articles being written each month. Proof reading & re-branding into THINK FINANCE article for website.
**Website WordPress proficient **continual update & SEO.** **Strategy on improved traffic to website. Content and layout.
**HR Careers articles **sourcing articles and referring to Graduate Recruitment to tailor make articles for the Careers portal on the website.
**Company Wellness **continually reviewing and collaborating with HR to improve wellness within the firm and improve morale. Ie. Unique Employee awards.
**Events **Create and coordinate (whether hybrid/virtual/in person).
**CRM** reviewing how to tailor make this platform to suit our staff.
**Tenders **reviewing and adapting how to analyze statistics on success rates. Condense and summarise stats for review for Directors.