Community Management Specialist Dove

**ABOUT**UNILEVER** With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people - we believe that when our people work with purpose, we will create a better business and a better world. At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future. **JOB**PURPOSE**: - The Community Management Specialist is responsible for being the "live" voice and ears of the brand across social communities. - The Community Management Specialist will be in conversations and engagement with audiences and manage owned channels and brand social presence, acting as the primary point of contact for the online community. **WHAT**WILL**YOUR**MAIN**RESPONSIBILITIES**BE**: - Develop and execute a community engagement strategy that aligns with the brand's overall marketing objectives, fostering a positive and active online community. - Manage the brand's owned channels, including daily monitoring, content posting, community moderation, and responding to comments and messages promptly and effectively. - Be the 'voice' of the brand online, embodying the brand's Tone of Voice and building strong engagement with communities across social media platforms using our owned channels. - Be the ‘ears’ of the brand through qualitative listening of comments on brand content, community content and competitor brand content - building a strong understanding of the communities we engage with; including sources of brand authority. - Proactively identify and engage with key online communities relevant to the brand. - Conduct analysis of social media conversations, identifying trends, sentiment, and opportunities to improve brand messaging and content. - Champion user-generated content (UGC), identifying and elevating authentic content that resonates with the brand and its community. - Work closely with the Content Lead and Influencer & PR Lead to share community insights and inform content and campaign strategies. - Manage brand reputation within the online community, addressing customer enquiries and concerns with empathy and professionalism, escalating issues as needed. **WHAT**YOU**WILL**NEED**TO**SUCCEED**: **Experiences** &**Ǫualifications** - ** Community Management Experience**:Proven experience directly managing online communities, ideally for brands or in the beauty industry. This could include: - Growing and engaging social media audiences - Creating and executing community engagement strategies - Moderating online discussions and managing conflicts - Tracking and analysing community metrics - ** Content**Creation**Experience**-**Copywriting**:**Demonstrating the ability to create engaging written content for social media, or other online platforms. - ** Customer Service Experience**:Experience interacting with customers, addressing enquiries, and resolving issues in a professional and empathetic manner. - ** Experience with Beauty Brands**:Working directly with beauty brands, retailers, or agencies is a significant advantage. **Skills**: **Core Community Engagement & Management**: - ** Online Community Building**:Demonstrated ability to cultivate a positive, engaged online community around a brand; including understanding platform dynamics and fostering authentic interactions. - ** Social Media Expertise**:In-depth knowledge of relevant platforms (Instagram, TikTok, YouTube, etc.); including best practices, content formats, and audience nuances. - ** Community Moderation**:Skilfully moderating discussions, addressing conflicts, and maintaining a safe, inclusive environment. This requires strong judgement and sensitivity to diverse perspectives, together with a deep understanding of brand tone, brand language and brand POV on key topics. - ** Relationship Building**:Building and nurturing relationships with community members, influencers, and internal stakeholders. Excellent communication (written & verbal), active listening are crucial and being the brand’s heartbeat in the community. - ** Community Insights & Analysis**:Analysing community data, identifying trends, and extracting actionable insights to inform brand strategy and content. - ** Proactive Engagement**:Taking initiative to spark conversations, run interactive activities (polls, Ǫ&As, contests), fostering a sense of community beyond simply reacting to comments. **Beauty Industry Expertise**: - ** Passion for Beauty**:A demonstrable passion for the beauty landscape, its products, keeping up with trends, innov