Digital Marketing Specialist

1 day ago

Port Elizabeth, South Africa Talent Sam Full time

The Digital Marketing Specialist will play a crucial role in developing and executing marketing

extensive experience in B2B SaaS marketing, be proficient in HubSpot, and excel in content

creation and distribution.

**Key Responsibilities**:

- Develop and Execute Marketing Strategies: Plan and implement comprehensive

marketing campaigns to promote products and services.

lead nurturing, and CRM management. Optimize and manage HubSpot workflows,

templates, and reports.
- Content Creation: Create compelling and high-quality content, including blog posts,

whitepapers, case studies, infographics, videos, and social media posts.
- Content Distribution: Strategize and execute content distribution across various

channels to maximize reach and engagement. Ensure content is SEO optimized and

aligned with brand messaging.
- Lead Generation: Develop and implement strategies to generate and nurture leads

through various marketing channels. Monitor and report on the effectiveness of lead

generation campaigns.
- Analytics and Reporting: Analyze marketing data to measure the success of

campaigns and provide insights for continuous improvement. Prepare regular reports on

marketing performance.
- Collaboration: Work closely with the sales, product, and customer success teams to

ensure marketing efforts align with business goals and customer needs.

**Key Attributes and Qualifications**:

- Experience: Minimum of 5 years of B2B SaaS marketing experience.
- HubSpot Expertise: Proven experience in using HubSpot for marketing automation and

CRM.
- Content Skills: Strong skills in content creation and distribution with a portfolio of

successful content marketing campaigns.
- Analytical Mindset: Ability to analyze data, derive actionable insights, and adjust

strategies accordingly.
- Creative Thinking: Innovative and creative approach to marketing with the ability to

think outside the box.
- Communication: Excellent written and verbal communication skills.
- Team Player: Ability to work collaboratively within a team environment and across

departments in a remote environment.
- Education: Bachelor's degree in Marketing, Business, Communications, or a related

field.

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