Junior Marketing Coordinator

2 weeks ago

Port Elizabeth, South Africa Profile Personnel Full time

We are looking for a highly motivated and creative Marketing Coordinator to join our team. In this role, you will assist in developing, implementing, and coordinating marketing initiatives to drive foot traffic, increase brand awareness, and create an engaging customer experience for a shopping center. The ideal candidate will have a strong background in marketing, excellent communication skills, and a passion for retail environments. Key Responsibilities: Marketing CampaignsAssist in planning, executing, and managing marketing campaigns to increase customer engagement and sales. Work with external agencies and partners to develop creative assets, promotional materials, and advertisements. Coordinate seasonal and promotional events to maximize traffic and sales. Digital Marketing & Social Media:Manage social media accounts and ensure content aligns with the brand’s voice. Develop content for digital platforms, including websites, email newsletters, and social media channels, i.e FB/Instagram/Tiktok Track and report on the effectiveness of digital campaigns and suggest improvements. Brand Management:Ensure consistency in the marketing materials and communications for the shopping centre’s branding. Oversee the creation and distribution of promotional materials (e.g., flyers, posters, newsletters) for events, and special promotions. Customer & Community Engagement:Organize and promote community events, store openings, and in-centre promotions. Build relationships with tenants and assist with their individual marketing needs. Coordinate loyalty programs, contests, and giveaways to drive foot traffic and customer engagement. Market Research & Reporting:Prepare monthly reports on marketing activities, customer insights, and foot traffic data to assess campaign success. Event Coordination:Coordinate logistics for in-centre events, ensuring smooth execution and adherence to budget. Collaborate with tenants, vendors, and the management team to ensure event success.  Qualifications & Skills: Minimum 1-2 years of experience in marketing, preferably in retail or shopping centers. Strong knowledge of digital marketing platforms, social media, and content creation. Excellent written and verbal communication skills. Ability to manage multiple projects simultaneously and work under deadlines. Strong organizational and time-management skills. Creative mindset with attention to detail. Proficient in Microsoft Office Suite, Canva, and social media management tools, i.e FB/Instagram and TikTok. Although we do have an external service provider who do all our designs for our big campaigns Knowledge of retail industry trends and best practices is an advantage. 

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