Part-time Marketing Manager

1 week ago

Cape Town, South Africa The Dairy Den Full time

**About The Dairy Den**
We’re a proudly family-run business with deep roots in Cape Town, serving up joy through our beloved soft serve, donuts, waffles & more across **7 stores** in the city. As we grow, we’re looking for someone who shares our passion for building community, celebrating local flavour, and bringing people together around simple, delicious moments.

**The Opportunity**
We’re on the hunt for an independent, results-driven **Marketing Manager** to help take The Dairy Den to the next stage of its journey. This role is perfect for someone who thrives in a hands-on environment and wants to shape the future of a growing local brand. You’ll lead our marketing efforts end-to-end — from building brand awareness and driving foot traffic to creating campaigns that grow our loyal customer base — and play a pivotal role in helping our family business continue to flourish.

**1. Strategy & Planning**
- Assist in developing and framing overall marketing strategy.
- Maintain, build and manage The Dairy Den (TDD) marketing calendar.
- Identify, plan, and execute innovative marketing ideas and campaigns.
- Track progress and report regularly to the Owners on results, insights, and next steps.

**2. Digital & Social Media Engagement**
- Manage and grow social channels (Instagram, Facebook, TikTok, etc).
- Ensure website content is up to date, aligned with campaigns and promotions.
- Oversee marketing spend on online delivery platforms (MrD, UberEats) to ensure they are refreshed, consistent, and optimised.

**3. Store-Level Marketing & Engagement**
- Ensure stores have current and visible marketing material (digital screens, posters, promotions)
- Plan, coordinate and execute in-store and near-store events, engagements, product hand-outs, competitions.
- Coordinate with centre marketing teams, collaborators, press, and influencers for joint initiatives.

**4. Content Creation & Design**
- Take photos/videos of locations, products, and events for use in socials and campaigns.
- Prepare marketing content for:

- In-store screens and posters (new products, sales, campaigns).
- Social media posts.
- Vouchers, pamphlets, handouts.
- 3rd-party digital screens and paid advertising.

**5. Reporting & Coordination**
- Provide monthly marketing reports (campaign performance, ROI, engagement metrics).
- Maintain regular communication with Owners for approvals and feedback.
- Coordinate third-party engagements smoothly (influencers, centres, collaborators).

**Job Type**: Part-time

Expected hours: 12 - 16 per week

Work Location: In person

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