Digital Content Coordinator

7 days ago

Umhlanga, South Africa Rewardsco Full time

**Job Details**:
Minimum experience Entry Level

Company primary industry Telecommunications

Job functional area Marketing

The Digital Content Coordinator is responsible for taking ownership of the day to day maintenance of the relevant website(s) including product content management, deal management, site merchandising, loading of marketing content and use of optimisation tools to drive digital sales. The success of this individual will result in Digital Product efficiencies across deal displays and promotions resulting in website conversions that bring significant commercial value.
**Key Accountabilities**:

- Create, develop, organize, and manage content for the Mondo website
- Set up new products on the website, with attention to detail to ensure each product’s information is launched on time with accurate information
- Execute accurate processing and volume management (i.e. data entry uploads) of new product information to enrich the product range and availability, ensuring the best possible user experience
- Maintain and manage web assets to keep a consistent look and feel throughout the website
- Perform regular QA and website audits to ensure website content is of the highest standard and to ensure content is accurate
- Maintain relevant user and company generated content and assist with keeping the product content repository up-to-date and relevant
- Identify, report, and track site bugs related to product, content display, and CX displayed to ensure best-in-class brand experiences
- Measure website conversion and optimize website content performance and product launches, including post-mortem campaign analysis
- Produce monthly reports and insights on website campaigns, page performance, top performing deals and website conversion
- Work with the UX Manager to split test deals and deal placement on the site, suggesting and testing UX improvements so that products are optimally presented to maximise conversion
- Track and evaluate site user behavior, execute A/B tests and make recommendations to improve user experience/usability and conversion
- Research industry specific trends, competitive initiatives and innovate ways to improve shopping behavior, user experience and conversion
**Specific Skills Required**:

- Excellent communication skills (verbal and written)
- Self-starter who can identify opportunities and take immediate action
- Ability to multi-task and juggle competing priorities and tight deadlines
- Ability to work independently on advanced projects with little oversight
- Detail oriented, meticulous, and highly organized
- Planning and organizational skills
- Critical thinking and problem-solving skills
**Technical Knowledge**:

- Bachelor’s degree/ three-year diploma in Marketing / related field
- 3 years’ experience as a digital content coordinator or equivalent experience in related field
- Proficient in Microsoft Excel with ability to manipulate large data sets
- Solid working experience with Google Analytics, CRM systems and Microsoft Suite
- Knowledge of image preparation for use on websites
- Advanced analytical skills with the ability to interpret and translate data into action
- Must have worked on Optimization tools such as Hotjar, Crazy Egg etc.
- Retail/merchandising experience beneficial
- Project management experience preferred

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