Content Lead

**We Want You**:
Are you ready to lead the charge in crafting compelling narratives and shaping brand identities? We're seeking a dynamic **Content Lead** to spearhead our creative endeavors at BET Software Durban.

As the driving force behind our multimedia content, you'll forge a captivating online presence, devise ingenious content strategies, and nurture a thriving digital community. Collaborating closely with our design and marketing teams, you'll ensure seamless integration across all platforms.

**You Bring**:

- Bachelor's degree in literature, journalism, marketing, communications, or similar.
- A minimum of 3 - 5 years of experience in content creation, marketing, communications, or similar.
- A minimum of 4 - 6 years’ experience in a managerial role.
- Digital content production experience is a prerequisite, including proficiency in photography, motion graphics, or videography.
- Proficiency in editing is essential for the role.
- Copywriting skills would be beneficial.
- Experience in developing digital marketing content plans and strategies is also required.
- Hands on experience with MS Office and WordPress.
- Basic technical knowledge of HTML and web publishing.
- Good knowledge of various content platforms such as social media, blogs, and print media.
- Good organisational and time-management and attention to detail skills.
- Exposure to managing projects from inception to execution.
- Good knowledge of content and layout design tools such as Adobe InCopy, InDesign, SEO, SMO, PPC.
- Excellent written and verbal communication skills.
- The ability to keep abreast of content and consumer trends and advancements in technology.
- Strong aesthetic skills with the ability to combine various colours, fonts and layouts.
- Attention to visual details.
- Ability to meet deadlines and collaborate with a team.

**W**hat You’ll Do**:

- Writing, editing and proofreading content. This should be done before publishing SEO content pieces.
- Writing clear marketing copy to promote our products/services and for events and publications.
- Proposing content concepts in an engaging way for projects and implementing them seamlessly once approved.
- Leading a team of writers and overseeing content creation for the company website.
- Liaise with content writers to ensure brand consistency.
- Conceives and executes advertising and content consistent with agreed brand strategy.
- Provide editorial, creative and technical support to team members.
- Coordinating with the marketing, design, and writing teams to ensure the timely delivery of assignments.
- Formulating a cross-platform content strategy.
- Interpreting creative direction and technical information and turning them into persuasive and compelling content.
- Brainstorm with team members to develop new ideas.
- Build a following on social media.
- Develop content strategy aligned with short-term and long-term marketing targets and to effectively reach the desired target audience.
- Collaborate with marketing and design teams to plan and develop site content, style and layout.
- Ensure compliance with law (e.g. copyright and data protection).
- Stay up-to-date with developments and generate new ideas to draw audience’s attention. Researching content and consumer trends to ensure that content is relevant and appealing.
- Track web analytics to ascertain content engagement levels.
- Managing content calendars and ensuring that the content remains consistent across all platforms.
- Tracking consumer and content analytics and generating reports and presentations.
- Identify customers’ needs and gaps in our content and recommend new topics.
- Keeping up-to-date with content trends, consumer preferences, and advancements in technology.

Manage Content including Creation and Distribution:
- Accountable for the overall distribution of content through various channels, including media, website, social media and various internal communication channels.- Resource and manage communication content, guidance and review for all collateral and messaging for a mix of internal and external audiences.- Manage and ensure quality is retained on platforms for BET content.- Support fundraising /sales focus.- Support the stakeholders to implement marketing strategy for BET and for fundraising by managing creation and flow of content.- Align communications strategy with engagement objectives.

Team Management
- Lead, motivate, and support a growing team within a time-sensitive and demanding environment, including career development plans and problem resolution.
- Recruitment and setup of Teams to support business needs and growth.
- Review of performance and implementation of performance appraisals.
- Conduct training needs analysis to highlight training gaps and strategies to rectify these.
- Ensure that clear goals are communicated to the team by delegating tasks and setting reasonable deadlines.
- Oversee the day-to-day operation of the team.

**Living the Spirit**:

- Collab