Communications Specialist

3 days ago

Durban, South Africa Tower Group Full time

**Vacancy**:Communications Specialist KZN and East Coast

**Location**: Will be based in Pinetown

**Overall purpose of the job - communications**:
**- Influence stakeholder behaviour in support of the brand vision and business priorities through effective and timely external communications and reputation management to build trust and credibility
- Ensure that perception of thought leadership and good corporate citizenship is maintained through positive PR - change behaviour, attitudes and opinions
- Craft, design and execute regional communications plans aligned to marketing for the respective regions
- The incumbent will source and distribute good news stories, new products, suburb and/or market specific information, general communications and alerts via various mediums to customers, the media and other interested parties
- Collaborate with the business on PR and marketing regional specific plans

**Main duties**:
**- Coordinate all above and below the line marketing and communications activities in locations of responsibility, ensure share of voice in the regions
- In alignment with the national marketing and communications strategy, plan and implement promotional campaigns
- Ensure regular reporting on success of regional communications activities
- Ensure a consistent brand experience at all touchpoints
- Manage and work closely with PR agency to increase share of voice, reporting, best practices and insights
- Build on media relations
- Media monitoring
- Investigate appropriate communication platforms utilised by communities, cities or on a national basis for distribution of communications
- Identify suburb specific communication tools and partner with community leaders to utilise tools to communicate key messages that ultimately drives customer awareness of the brand, our activities and capabilities
- Segment customer base to appropriately define target audiences for optimal relevance of communication
- Grow awareness, liking and consideration for the Fidelity brand in the region through consistent messaging, relevant positioning and positive communications initiatives
- Formulate communications policies that aid in representing the organisation to customers, stakeholders
- Manage, distribute and analyse customer satisfaction surveys
- Take on additional communication projects as required
- Compile relevant and accurate internal communications
- Develop, deliver and manage regular social media and WhatsApp collateral to grow both brand awareness and brand positioning

**Minimum qualification and experience**:

- B-degree in Communications - minimum criteria
- Minimum 4-6 years’ as a corporate Communications specialist
- Agency experience advantageous

**Skills/Abilities**

**- Good written and oral communicator
- Ability to establish and maintain internal networks - organisational agility
- Good time management
- Customer focus
- Highly motivated individual
- Works well under pressure
- Attention to detail
- Ability to work alone
- Project management

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