Senior Marketing Strategy Manager: Fibre Optic

6 days ago

Pretoria, South Africa Viv Gordon Placements Full time

**Responsibilities**:

- Research (a major focus of this role)
- Analytics
- Data Analysis
- ROMI
- Marketing Strategy
- In the marketing strategist role, you will be responsible for setting objectives to create profitable and concerted marketing strategies for the company and its clients
- You will design marketing campaigns and spearhead market research efforts
- Success in this role will be demonstrated by your ability to help bolster the company’s market share while remaining consistent with brand identity
- Customer Experience and Journey mapping and improvement
- Consumer Value Proposition and other research to ensure we remain competitive
- Creates marketing strategies to launch and market new products
- Uses customer feedback to ensure client satisfaction
- Forecasts market trends and make recommendations to improve position
- Analyse sales and marketing metrics
- Provides analysis and recommendations to the marketing and communications team
- Campaign ROMI and ROAS analysis and recommendations
- Helps shape the brand positioning and narrative while targeting the proper audience based on research, analysis and feedback
- Analyses sales and marketing key performance indicators
- Ensures marketing strategies align with overall business strategy
- Research competitors and provide suggestions for improvement
- Keep abreast with industry and market trends and best practices.

**Requirements**:

- Bachelor’s degree in Marketing, Communications, or related field
- Google Analytics Beginner & Advanced Certificate
- Minimum 2 years’ experience as a marketing strategist, marketing manager, or similar role
- Creative thinker and data-driven
- Proven track record of project management and strong attention to detail
- In-depth knowledge of CRM software and content management systems
- Excellent communication skills, both verbal and written
- Great leadership skills
- Google Analytics
- Everlytic (advantageous)
- Research and analytics skills
- Marketing & Communication skills
- Positive attitude
- Strong analytical and project management skills
- Confidence
- Organisational skills
- Strategic analysis
- Adaptability
- Good team working skills
- Communication skills
- Multi-tasker
- Attention to detail
- Time Management
- Computer Competencies
- Reporting
- Fully proficient in Office 365
- Research abilities.

City: Centurion, Pretoria

Country: South Africa

Level of Expertise: Senior

Remuneration: Negotiable

Reference Number: #Viv2971

**Viv Gordon**:
MD & Consultant

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