Digital Marketing: Direct Marketing Specialist

1 week ago

Pretoria, South Africa Unique Personnel Full time

**Job Number**

66919

**Job Type**

Permanent

**Job Title**

Digital Marketing: Direct Marketing Specialist

**Computer Skills**

MS Excel

**Industry**

Insurance

**City**

Tshwane (Pretoria)

**Province**

Gauteng

**Responsibilities**:

- Day to day management and optimization of direct marketing campaigns, to existing clients, potential and ex client campaigns.
- Day to day running of campaign reports to monitor performance.
- Consistently find new ways to reach target audiences using new methods and channels. Presenting to management team and implementation of new channels.
- Critically analyse the performance of campaigns; identify strategic opportunities; facilitating change to hit and exceed expectations and KPI’s.
- Assist with driving direct marketing strategy and forecasts for company via direct marketing initiatives.
- Report on weekly, monthly, quarterly and annually basis on campaign performance and identify risks and opportunities to marketing team cross divisional departments.
- Deliver and manage project plans by assigning and tracking work-group projects, ensuring established processes are followed, and delivering all direct marketing projects on strategy, on time, on budget and error free.
- Take ownership for the successful delivery and deployment of direct marketing campaigns across all direct marketing methods and platforms.
- Develop a total understanding of digital audience marketing through targeting techniques.
- Driving campaign optimisation by working closely with data teams, creative and copy teams.
- Work closely with management to communicate campaign strategy, progress and results
- Submit regular campaign reports and give strategic recommendations
- Compiling briefing documents for new creatives and management of deadlines for new campaign rollout.
- Provide guidelines on creative and copy for all direct marketing campaigns and take ownership of campaign planning, rollout and performance.

**Inherent Requirements**

**Qualifications**:

- A Degree or qualification in Digital Marketing or similar

**Experience**:

- Previous experience in an analytical environment will be advantageous
- More than 3 years of digital marketing experience;
- Previous experience in a direct marketing role will be advantageous;
- Strong understanding of digital marketing technologies and marketing platforms;
- Strong understanding of direct and affiliate marketing methods
- Previous experience in direct campaign and creative performance management
- Comfortable working with BI tools and platforms such as Braze, Mailchimp etc. ;experience with Braze platform will be advantageous
- Experience in preparation of briefs, direct marketing plans, analysis of key performance indicators.

**Skills requirement**:

- Very Strong MS Excel skills
- Sales orientated
- Very high attention to detail
- Have excellent organisational skills, attention to detail and accuracy
- Relationship management skills
- A natural flair for and understanding of the digital opportunities
- Excellent numerical and analytical ability
- Organisational, administrative and time management skills
- Excellent English verbal and written communication skills
- The ability to work in a team
- A highly driven and proactive nature
- OUT of the box thinker, strategic skills
- Campaign management and analysis
- Curiosity to learn more about evolving technologies with positive, high energy
- Ability to lead projects as part of cross functional teams

**What Qualification**

Digital Marketing

**Minimum Qualification**

Bachelors

**Status**

Available

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