Strategist

Are you a driven individual who’s curious and dedicated to make a positive impact through innovation and creativity?

**Responsibilities**:
Understand the client’s audiences, objectives, priorities and business problems and lead the definition of solutions to meet these needs
Conduct in-depth research and provide relevant target market insights across various consumer categories
Translate briefs and strategic requirements into compelling creative solutions
Develop communication messages for brands, and an ability to plan how these messages come to life in campaigns
Develop the strategic direction and write briefs to assist the creative teams to unlock ideas
Work collaboratively with cross-functional teams to develop and execute integrated marketing campaigns
Great understanding of both quantitative & qualitative data
Pitch ideas confidently and present creative concepts internally and externally
Manage the integrity of an approved strategy through to final deliverables
**Lead the strategy team**:
Develop relationships (internal and external service providers) to ensure a collaborative approach that provides the client with a seamless service
Identify strong creative ideas and support them through strategic argument
Upskill the team in the area of innovative ideas, strategy, and processes
Provide mentorship and inspire the creative/strategy team
New business
Proactively seek opportunities to contribute to our existing client’s business and marketing strategy
Other
Lead reporting efforts on the performance of all campaigns
Keep abreast of current trends and industry best practice

**REQUIREMENTS**:
Exceptional communication skills
Great presentation skills
Relevant qualification and a min of 6+ years of experience
Sound understanding of marketing disciplines and knowledge of brand positioning
Proven track record of developing successful strategic plans
Able to think laterally and analytically
Able to prioritise, meet tight deadlines and get the work done to the highest quality
**Good knowledge of the media landscape - traditional**: TTL, ATL, BTL, and digital.
Agency experience
Multilingualism is always a huge plus
Pan-African experience an advantage
**PC literate**: Microsoft Outlook, Word, PowerPoint, Excel - with experience working with Chase software.