digital campaign specialist

Dreaming big is in our DNA. It's who we are as a company. It's our culture. It's our heritage. And more than ever, it's our future. A future where we're always looking forward. Always serving up new ways to meet life's moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?
The
Key Purpose
of this role is to develop and execute digital campaigns aligned to commercial objectives to drive engagement, customer experience, and conversion.

Key Roles & Responsibilities:
Campaign Strategist

• Collaborate with cross-functional teams to develop and execute strategies to promote brands, and increase customer experience and functionality of the BEES app (aligned to commercial objectives of the business).
• Set clear objectives and KPIs for each campaign, aligning them with overall business goals.

Content Creator

• Compile detailed briefs and feedback to creative agencies while ensuring that deliverables are relevant to customers, resulting in engagement and sales conversion.
• Develop engaging and high-quality content, including copy, graphics, videos, and other media, to support campaign goals.
• Work closely with creative agencies to ensure all content is on-brand and effectively communicates the campaign message.
• Ensure that all final approved artwork is saved into a media library for ease of access and reference.
• Track campaign briefs, reverts, and final artwork, providing regular updates on status.

Campaign Development and Management

• Plan, develop, and launch digital campaigns tailored to the B2B audience on the app.
• Utilize a variety of communication channels, including email, push notifications, in-app banners, sliders, and SMS, to maximize campaign reach and impact.
• Manage configuration, testing, and maintenance of campaign games as required.
• Ensure strict adherence to Brilliant Basics for 100% compliance across campaigns.
• Use data and insights to inform campaign set-up (triggers and frequency) and ensure all campaigns are correctly executed (e.g., tagging, naming conventions, triggers, frequency, reach, conversion events).

Reporting and Performance Analysis

• Monitor and analyze key performance indicators (KPIs) such as click-through rates, conversion rates, and Brilliant Basics compliance to measure campaign effectiveness weekly.
• Provide insights and recommendations for continuous improvement while offering real-time insights to re-target and strategize against KPIs.
• Use data and insights to guide and inform campaign set-up and optimization for current and future campaigns.

Collaboration and Coordination

• Liaise with stakeholders across marketing, agencies, and commercial teams to gather insights and feedback that inform campaign strategies and execution.
• Manage relevant stakeholders to ensure that content is received on time so that campaigns are executed within deadlines.

Platform Marketing

• Act as a key stakeholder in the coordination and execution of internal and external initiatives.

Brand Ambassador

• Ensure all campaigns are consistent with the BEES brand voice and messaging is effectively targeted to customers.

Compliance and Best Practices

• Ensure all campaigns comply with relevant regulations and industry best practices, particularly regarding data privacy and security.

Key Attributes & Competencies:

• Excellent verbal and written communication skills with an ability to communicate complex issues simply and concisely.
• Impeccable attention to detail.
• Strong self-management capability and ability to work independently.
• Self-starter with the ability to learn new skill sets and platforms (Braze, Mixpanel, BEESOne, BEES Gamification).
• Strong analytical and problem-solving skills.
• Strong interpersonal and presentation skills.
• Ability to manage multiple priorities simultaneously and work cross-functionally.
• Intermediate Excel skills required.

Minimum Requirements:

• 3-year post-graduate qualification.
• Experience in digital marketing or B2B preferred.
• Braze Certified Marketer Certification extremely advantageous.

Additional Information:

• Band: VIII

AB InBev is an equal opportunity employer, and all appointments will be made in line with AB InBev employment equity plan and talent requirements. We are a company that promotes gender equality. The advert has minimum requirements listed. Management reserves the right to use additional/relevant information as criteria for shortlisting.