Social Media Manager

4 days ago

Stellenbosch, South Africa Solved. Full time

Area:
stellenbosch
- Term:
permanent
- Experience:
5 yrs
- Salary:
industry related
- Closing Date:
urgent
- Starting Date:
negotiable
- Reference Code:
slvd-23-34

stellenbosch based tourist destination is looking for an energetic and digitally savvy social media manager. your main responsibilities will be to generate, execute and manage their social media community and profiles to build brand equity, and to create captivating content.

key responsibilities:

- develop, guide, and report on a comprehensive social media strategy to ensure consistent and effective brand messaging and a cohesive brand experience across all social media platforms, including instagram, facebook, linkedin, twitter, pinterest, and potentially tiktok.
- develop a well-planned social media calendar that considers the different elements of the brand, the needs of internal stakeholders, and opportunities for consumer engagement.
- drive the content creation process, including shot lists, references, music selection, and coordination with photographers and videographers to produce engaging storytelling content showcasing the vineyards, hotel, cellar, events, and farm that tells the story of our regenerative business.
- generate, write, edit, publish, and share daily engaging content on primary social media channels.
- manage the online community, address queries and feedback, and maintain a positive brand presence.
- build and nurture relationships with influencers and key industry creatives to enhance our social presence.
- maintain platform profiles up to date with relevant information, bios, links, cover photos, etc.
- plan boosted posts and collaborate with our digital media agency for implementation.
- analyze data and metrics to inform new and improved social and digital strategies and compile monthly reports.
- manage the social media budget, including processing invoices and ensuring adherence to budgetary guidelines.
- stay updated on industry trends, competitive insights, and emerging social media technologies.

skills and interests
- minimum five years’ experience in social media content creation inclusive of producing content, managing budget, analysing and reporting on data using tools such as facebook ads manager, google analytics, sprout.
- knowledge about wine and the wine industry, or a passion to get to know it
- a passion and interest for sustainable business and farming
- ability form good relationships with multiple internal whom you will rely on for content, and working with a highly collaborative team
- excellent copywriting and communication skills with the ability to tailor content to different platform audiences
- strong time management and well-organized
- strong creative ideation skills, great eye for photography and able to create short content films for igtv and fb and ig stories.
- understanding of and passion for a constantly evolving media landscape, interested in the latest trends in social media apps

other
- balanced of on
- and off-site working
- flexible working hours, must have own transport and flexibility to attend key events
- compensation will be determined based on experience
- reporting into the international brand manager, working directly with other brand managers

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