Area Coach Western Cape Region

**Overall Purpose of the Position**:
The Area Coach (AC) is the primary people developer and performance leader for a portfolio of restaurants. The AC will be responsible for coaching and enabling Restaurant General Managers (RGMs) to build strong teams, deliver a brand-consistent customer experience, and achieve sustainable sales growth and profitability. The AC will drive employee engagement and retention, embed operational routines and standards, and lead the local execution of TradeOn’s brand initiatives. The AC champions ORIGINALS culture to create a workplace where people feel confident, valued, and empowered to succeed.

**Key Performance Areas (KPAs) & Responsibilities include, but not limited to**:
**Build People Capability**:

- Leadership: Coaching and mentoring restaurant leaders to lead high-performing teams; role-model inclusive, values-led leadership and effective on-the-floor coaching.
- Succession & benching: Identifying and accelerating high-potential talent; maintaining a healthy pipeline of Team Leaders, RMs and RGMs.
- Engagement & retention: Partner with Human Resource Business Partner (HRBP) and operational leaders to design employee engagement plans (recognition and growth pathways) that improve retention.
- Performance management: Ensuring clear goals, timely feedback, and result management; closing skill gaps through targeted development and training certification.
- Wellbeing & compliance: Safeguarding safe staffing levels and balanced rosters; upholding safety, security and labour practice standards.
- **Performance Indicators (People)**:_
- Employee Engagement Score.
- Bench Strength & Internal Promotions
- Training Completion & Certification

**Deliver a Consistent Customer Experience**:

- Standardisation: Auditing and coaching CHAMPS/ROCC/CSL standards; ensuring brand-consistent service, quality and efficiencies across all restaurants.
- Operational routines: Driving daily/weekly routines (CHAMPS checks, shift huddles, line checks, food safety, cash controls) and closing gaps with action plans.
- Optimizing financial performance through proactive management of food, staffing or staff resources, and overhead costs, ensuring agreed service times and profitability.
- Risk & compliance: Ensuring H&S, food safety, security and cash handling compliance; reducing loss/waste/variance.
- Continuous improvement: Sharing best practices; leading root-cause problem solving with Operational Leaders.
- **Performance Indicators (Operations)**:_
- CHAMPS/ROCC Audits
- Customer Complaint Resolution Rate.
- Operational Routine Compliance

**Grow the Brand, Sales & Profits (Strategic Execution)**
- Strategic Brand Activation; Driving initiatives that translate to the broader brand strategy and embedding them for local success within your region.
- Sales building: Guiding store marketing, delivering optimisation, product & promo execution; ensuring visibility and operational readiness.
- Commercial discipline: Reviewing P&Ls with Operational Leaders(RGMs, RM and SS); driving cost/productivity initiatives and margin improvement.
- Initiative leadership: Piloting, embedding and sustaining new ways of working; tracking post-initiative KPIs and scaling what works.
- Cross-functional collaboration: Partner with HRBP, Operational Leaders, Training Facilitators and fellow ACs to deliver impactful training and culture initiatives.
- **Performance Indicators (Strategic)**:_
- Sales Growth vs Budget.
- Restaurant Profitability.
- Brand Initiatives Executed Success

**Ideal Requirements**
- Diploma/degree in supply chain, hospitality and/or related field (Advantageous)
- Minimum 5 years’ management experience in leading large teams, preferably across multiple locations, with a strong understanding of the complexity that comes with it in Quick Service Restaurant (QSR), and/or FMCG/retail industry
- Proven track record managing 5+ high-volume restaurants/stores achieving operational KPIs and team development goals
- Passion for coaching, mentoring, and succession planning to foster growth and leadership within your teams
- Strong commercial acumen; advanced Excel; GAAP/POS proficiency; data-driven decision-making
- Valid driver’s license and own reliable transport; Willingness to work weekends and travel frequently to restaurants within your designated area.

**Key Personal Inherent Characteristics**
- Customer-Obsessed Leadership; Champion a customer-first culture by empowering teams to deliver consistent, high-quality service and proactively addressing feedback.
- Resilient & Results-Driven; Maintains focus and accountability under pressure; drives performance through structured problem-solving and clear priorities.
- Inclusive People Developer; Passionate about coaching and mentoring; fosters a culture of growth, recognition, and team pride across diverse teams.
- Operational Excellence Mindset; Executes with precision in fast-paced environments; ensures standards, routines, and compliance are consistently