Social Media Coordinator

1 week ago

Cape Town, South Africa Charles Hope Apartments SA (PTY) Full time

**Role**:
Charles Hope Apartments are dedicated to providing corporate and leisure travellers with exceptional accommodation solutions. Our apartments are meticulously designed and furnished in prime locations throughout the UK and are now expanding into Europe. Providing our guests with comfort and convenience is of the utmost importance to us, which is why we go the extra mile to ensure that each stay surpasses their expectations. We take great pride in our commitment to sustainability and environmentally friendly practices and strive to minimise our environmental footprint by implementing energy-saving initiatives, recycling programs, and using eco-friendly products.

Charles Hope Apartments offers a dynamic and collaborative workplace that promotes innovation by fostering a community of like-minded individuals. We are looking for a Social Media Coordinator to join us and play a meaningful role in the marketing of Charles Hope Apartments.

As a social media coordinator you will play a crucial role in building brand awareness, driving engagement, and maintaining a positive online reputation.

**Key responsibilities**:

- Execute a results-driven social media strategy.
- Develop and curate engaging content for social media platforms.
- Assist in the creation and editing of written, video, and photo content.
- Maintain unified brand voice across different social media channels.
- Collaborate with marketing team to create a social media calendar planning.
- Monitor social media channels for industry trends.
- Interact with users and respond to social media messages, inquiries, and comments by community management and strategic engagement.
- Review analytics and create reports on key metrics.
- Assist in the development and management of social media marketing and influencer marketing strategy.
- Research audience preferences and discover current trends
- Create engaging text, image and video content
- Design posts to sustain readers’ curiosity and create buzz around new products
- Stay up-to-date with changes in all social platforms ensuring maximum effectiveness
- Train co-workers to use social media in a cohesive and beneficial way
- Facilitate online conversations with customers and respond to queries
- Report on online reviews and feedback from customers and fans
- Develop an optimal posting schedule, considering web traffic and customer engagement

metrics
- Oversee social media accounts’ layout
- Suggest new ways to attract prospective customers, like promotions and competitions

**Key Skills**:

- Proven work experience as a Social media coordinator
- Hospitality and/or advertising background would be beneficial.
- Expertise in multiple social media platforms
- Ability to deliver creative content (text, image and video)
- Familiarity with online marketing strategies and marketing channels
- Ability to gasp future trends in digital technologies and act proactively.
- Excellent communication skills
- Multitasking and analytical skills
- Qualification in Marketing

**Job Types**: Full-time, Permanent

**Salary**: From R190 000,00 per year

Application Question(s):

- What is your salary expectation for this role?

License/Certification:

- qualification in Marketing (preferred)

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