Creative Lead

**Job Advert Summary**:
**Eduvos** is looking to employ a **Creative Lead**on a permanent basis at any of our** National campuses**.

**Type of role**:
Permanent

**Purpose of the role**:
The Marketing Creative Lead is responsible for leading the creative vision and strategy for the Eduvos brand, ensuring that all creative outputs are consistent with the institution’s values of innovation, inclusivity, and excellence. The role supports marketing objectives such as student acquisition, retention, alumni engagement, and corporate partnerships through creative leadership, brand storytelling, and multi-channel campaigns.The incumbent will guide and inspire the creative team, manage cross-functional collaborations, and drive brand awareness through high-quality, multi-channel campaigns. The role will ensure the integration of creative strategies into key marketing initiatives to support the growth and engagement of students, alumni, and industry stakeholders.

The Marketing Creative Lead is also responsible for defining and evolving Eduvos’s brand identity to reflect the institution's core values. This position plays a key role in shaping the overall visual and conceptual direction of Eduvos's marketing efforts, bridging the gap between strategy and design execution.

**Minimum Requirements**:

- Honours degree in Graphic Design, Marketing, Fine Arts, or a related field (Master’s degree preferred).
- 8+ years of experience in a senior creative role, ideally in higher education or a student-focused industry.
- Proven track record of leading and developing creative teams in fast-paced, innovative environments.

**Duties and Responsibilities**:

- Define and oversee the evolution of Eduvos's brand identity, ensuring alignment with core values.
- Collaborate with the Head of Marketing to establish creative strategies for student acquisition, retention, and engagement.
- Lead the creation of compelling brand narratives targeted at students, parents, educators, and industry stakeholders.
- Conceptualize, plan, and execute multi-channel campaigns (digital, social media, print, video, experiential).
- Act as the quality gatekeeper for creative outputs, ensuring adherence to Eduvos's brand guidelines.
- Foster a culture of innovation and continuous learning within the creative team.
- Implement streamlined processes and workflows for efficient project delivery.
- Lead creative projects focused on student engagement, such as storytelling campaigns, campus events, and alumni spotlights.
- Develop engaging content formats to support student journey milestones.
- Collaborate with the Esports and Student Life teams for creative integration in student-centric initiatives.
- Collaborate with content strategy, digital, and campaign teams for integrated marketing campaigns.
- Work with academic, admissions, and student experience teams to ensure the brand narrative is maintained in student-facing materials.
- Liaise with external agencies to supplement internal resources for large-scale projects.
- Stay updated on industry trends and experiment with emerging tools (e.g., AR, AI-driven design, interactive content).
- Conduct brainstorming sessions to generate fresh ideas for engaging target audiences.
- Develop and maintain comprehensive brand guidelines.
- Continuously refine creative outputs based on feedback and performance metrics.
- Manage resources efficiently for maximum campaign impact.
- Set and track KPIs for creative outputs and campaign performance.
- Provide regular updates to senior leadership with progress reports and campaign analysis.

**Functional and Behavioural Competencies**:

- Exceptional portfolio demonstrating expertise in brand storytelling, digital design, and multimedia content.
- Expert in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, and video editing tools.
- Experience in managing large-scale creative projects from conception to execution.
- Project management skills
- Well-developed writing and editing skills
- Campaign management skills
- Trend awareness
- Good understanding of campaign budgeting to optimise spend
- High-level campaign budgeting and financial optimisation
- Experience in reporting and measuring brand equity
- Commercial and entrepreneurial approach
- Leadership
- Initiative and responsibility
- Constructive teamwork
- Effective communication (verbal and written)
- Analysis and judgment / problem solving
- Innovative and change / Continuous learning
- Systematic approach (planning and organising)
- Strategic thinking
- Adaptability
- Systems thinking approach to marketing
- Visionary leadership and strategic thinking
- High-level problem-solving and decision-making abilities
- Resilience and adaptability in a fast-paced environment
- Exceptional communication and stakeholder management skills