Brand Manager

4 days ago

Cape Town, South Africa Traut Personnel Full time

**My client, a leading Sports Apparel Brand, has a vacancy for a dynamic, young, versatile Brand Manager for this super Sports Brand, leading the execution of marketing programmes from start to finish, driving collaboration and leveraging internal support.**

**_Job Description_**
- Establish positioning, identify target audiences and develop marketing strategy with specific objectives across different channels and segments.
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
- Analyse customer insights, consumer trends, market analysis and marketing best practices to build successful strategies.
- Create, maintain and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
- Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, retail customers and video assets.
- Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels.
- Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support.
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.

**_Key Requirements_**
- Bachelors Degree in Marketing, Business or related field.
- Proven experience developing marketing strategy plans and execution thereof (5+ years).
- Metrics-driven marketing mind with eye for creativity.
- Excellent written and verbal communication skills.
- Strong project management, multitasking, and decision-making skills.
- Established community network.
- Active participant in activities such as cycling, running and hiking or related.

Position located in Cape Town. Call Gabi Traut on 083 274 5193.

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