Brand Manager

1 day ago

Cape Town, South Africa Edward Snell Full time

**Role Overview**

Edward Snell is South Africa's largest independent spirits group. We produce, distribute, sell, and market award-winning local and international brands, and we're looking for an experienced Brand Manager to join our team in Cape Town.

**Qualifications & Experience**
- A Marketing Degree or Diploma is essential
- A minimum of 5 years brand management experience within the Liquor industry is essential
- Experience working with global brands is an advantage

**Skills & Attributes**
- Proven capability in designing and implementing brand communication and activations, with measurable results aligned with brand objectives
- Strategic, creative, innovative thinker with strong operational capabilities
- Comfortable in negotiating the needs of the brand relative to those of customers, consumers, media and events partners
- Excellent organisation and communication skills (written, verbal, presentation)
- Strong analytical capability, attention to detail and numeracy
- Understanding of the retail environment and route to consumer pathways
- Strong commercial acumen
- Good problem-solving ability
- Results-oriented individual
- Persuasiveness and tenacity to sell ideas
- Excellent interpersonal skills, assertive and able to use initiative

**Key Responsibilities**
- Ensures Brand volume and value growth in line with the Portfolio Plan
- Develop brand strategies that are aligned with the brand role in the portfolio and the context of the current environment & trends
- On time and in full execution of brand activity plans
- Develop and influence consumer-centric brand bibles that increase differentiation between brands, deliver against the brand role in the portfolio and maximizes business growth
- Understands key customers per channel, their needs and marketing platforms and applies this to operational planning
- Full understanding of competitor activity in the market, and the ability to recommend according to shifts in activity plans to deliver against short
- and long-term ambitions
- Manage relationships with creative partners at a project level in a manner that ensures successful & sustained partnerships
- Develop cross-functional relationships across the business to ensure key stakeholders are aligned with Brand activity plans
- Management of brand budgets

**Reporting to**

Portfolio Manager

**Education**:

- Bachelors (preferred)

**Experience**:

- Marketing: 5 years (required)
- Brand Management: 3 years (required)

Application Deadline: 2024/10/31

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